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Why it's so hard to change wrongly-held beliefs.

Here's an interesting link on a study done about false beliefs, in this case, that Sadam Hussein was responsible for 911, and how tough it is to change people's minds, even when they are presented with good evidence to the contrary.

http://www.buffalo.edu/news/10364

"One of the things that is really interesting about this, from both the perspective of voting patterns but also for democratic theory more generally, Hoffman says, "is that we did not find that people were being duped by a campaign of innuendo so much as they were actively constructing links and justifications that did not exist.

"They wanted to believe in the link," he says, "because it helped them make sense of a current reality. So voters' ability to develop elaborate rationalizations based on faulty information, whether we think that is good or bad for democratic practice, does at least demonstrate an impressive form of creativity."