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Web Tool On Firefox Broswer To Deter Tracking

By JULIA ANGWIN

Mozilla Corp. plans to add a do-not-track feature to its Firefox Web browser, which could let users avoid having their actions monitored online.

The announcement makes Firefox the first Web browser to heed the Federal Trade Commission's call for the development of a do-not-track system. The Wall Street Journal reported last year that Mozilla was exploring the development of such a system.

For Firefox's tool to work, however, tracking companies would need to agree to not monitor users who enable the do-not-track feature. So far, no companies have publicly agreed to participate in the system, but Mozilla urged them to join in.

"Mozilla recognizes the chicken and egg problem," the company's newly appointed global privacy and public-policy leader, Alexander Fowler, wrote in a blog post. But, he wrote, Mozilla is asking that websites and advertisers join its efforts to "honor people's privacy choices."

http://online.wsj.com/article/SB1000142405274870421340457610...