0 votes

News Teasers -- Do they still work in 2011?

Though I don't watch much TV, I was just watching Fox News. Right before the commercial break, the oldie but goodie (in TV land's eyes) emerged: the "Teaser."

The Fox News reporter teased the viewers about the Republican vs Democrat baseball game. He stated some where along the lines of: "I'll let you know who won, when we come back."

In 2011, do News Teasers work?????? I mean, I knew that the Dems won by 8-2 days ago. (Not that I wanted to know or even care about a stupid congressional baseball game -- I just accidentally found the info online days ago.)

And when I watch the local news channels (which I can't stand 'cause all of them are morons who TRY to be jovial and impressive with nonsensical banter), when a Teaser comes up, all I do is go online and even before they come back from commercial I got the news story and have no need to watch the show anymore.

Teasers came about as a way to hold the viewers interest. Enough so, that the viewer will continue to watch the program and as a result will watch all of the advertisers' commercials.

I feel compelled to comment on the fact that the so-called Teasers, in the age of the internet, would be better served if they tease less and reveal more.

For example, the Fox News reporter could have said: "The Dems beat the Repubs, I'll will give you all the details when we come back." Now a Teaser stated that way, reveals more info (and teases less) and at the same time, invokes interest for some viewers.

Just saying, is all.

All I want is the News. I don't want banter. And I don't want morons "Teasing." If I stick around after the commercial break, then I stick around. If I watch all (or most) commercials, then I watch them.

But News "Teasers" don't keep me around. They push me away.

Perhaps News stations could join me in the year 2011 and rethink their business strategy.

Trending on the Web