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New Ron Paul slogan

What do you think of this as a new campaign slogan?

Ron Paul: substance over style

(It's intended to address the issue of lack of charisma/confidence/self-assurance that seems to prevent many Republicans from supporting him.)

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A good ad slogan for Volvo. I

A good ad slogan for Volvo. I had a few Volvo automobiles in years past, and that slogan works for that product quite well. Ron Paul is kind of like a Volvo, so it all makes sense ;-)