Tipping the Fulcrum: Time and Focus
In any campaign, the most valuable resource you have is time. People think it is money, but you can always find some money or a way of working around problems. We have all been extremely creative, and this whole campaign is a testament that there is more than one way to run for office. For instance, it was the grassroots that made the campaign become really popular rather than the other way around, and this shows that we can be adaptable. This is great.
However, the thing we have to remember is that time is very short. Three or four months is barely any time at all, and there are many people who need to be made aware of the message, convinced of their doubts, and we must continue to expand this movement, especially off the internet.
The great strength of the grassroots movement, how flexible and adaptable it can be, also belies its greatest weakness: It is very difficult to get people focused on a long term strategy, as we have so many independent actors, and every group faces this. When you organize a group, and you try to do things with other groups, it becomes even more pronounced, but I sincerely believe this is exactly what we must do. We must focus ourselves so we pool our resources into where there is the greatest impact.
Leaving aside the national questions for one moment, the purpose today is to tell you how you can help orient your group and yourselves toward the greatest impact toward the national effort. Beyond the obvious things, like giving money and talking to others, you can place yourselves in a way where you amplify the message.
Do you know what a difference it made in people's minds when they heard all the applause for Ron Paul up in New Hampshire as opposed to how he was received in South Carolina. Every time our people cheered, another undecided voter was asking themselves, "What am I missing?" The difference is that people were there, and though they said nothing individually, and you didn't even see where they were, they put themselves in a position to make an impact. Media exposure is so crucial and they understood they needed to be heard.
You need to be able to do the same thing. When the campaign comes through, when there is a debate, pack the house. There are debates scheduled for September 17th in Fort Lauderdale, FL, September 27th in Baltimore, MD, (I believe) and October 9th in Dearbourn, MI. If you are near there, you should let your people know these events are coming as a minimum. Even better, plan a trip. It is easy to sell Dr. Paul, and you'll have a great time and serve a good purpose. If we appear to be everywhere, then we ARE everywhere.
Every group should have at least one person scanning the papers and looking ahead for events. It is by placing the assets you have in the right places at the right time that you make the difference. Desire is good, but insufficient without thinking about these things. One way to approach this is to think what would capture the attention of others in a beneficial way, and then try to put yourself in position to do this.
Every month, we have a planning committee that meets to talk about events coming ahead, and we make sure we are ready for those we need to attend. Of course, there are things we miss, but the preparation is a valuable tool, and I cannot begin to emphasize how much more you can do when you have a month to get ready as opposed to a week.
In the next installment, I'm going to jump from the very simple to something more complex, and talk about strategy on a grand level. Taking what I have been saying in these last few posts, I want to show everyone a way that we can use what we have, smartly, to the optimal impact in helping win this election. As I will always say, that is the goal that counts, and everything we do now, as important as it is, is just training for the winter ahead.