ElectabilitySubmitted by samadamscw on Wed, 01/11/2012 - 00:29
Folks, the exit polling from Iowa and New Hampshire paint a clear picture.
Romney is crushing it on the "electability" / "can beat Obama" front.
If Paul wants to win, he's going to have to even the score on that count.
The media will not do it for him.
First, he needs to run POSITIVE ads, promoting himself heavily in SC. Let Newt and others sling mud for a while.
So many people know so little about Dr. Paul, both as a doctor and as a Congressman. They know even less about his real positions and beliefs.
If he wants to position himself as the true conservative, he needs ads that define conservative first to be a constitutionalist, and then showcase in bullet points how he unwaveringly upholds his oath of office.
Second, he needs to show his principled consistency, for example, how he doesn't take medicare/medicaid, but instead, treats those patients for free, or low cost.
Third, he needs to tout his economic plan more, specifically, on spending and taxes.
Fourth, he's got to make a simple case for sound money and banking and how that affects everyday prices AND jobs.
Finally, he needs to show that in real election results, he is just as likely if not more so than Romney to beat Obama in head to head matchups. That he, not Romney or anyone else, will take disgruntled Democrats away from Obama on the issues of foreign policy, and civil liberties.
#2-4 he needs to do in every state until he reaches saturation point.
#5 he needs to do primarily to chip into Romney's overwhelming lead on that issue, which a significant number of actual voters have said was their main issue.
#1 he needs to do so he can focus time and resources on #2-5.
He needs to win SC.
If he does these five things, he will prove his electability enough to secure a first, which will then cement his electability in later states, especially going into Florida. He could even be a surprise candidate in Florida because of it.
If he FAILS to hammer the electability issue head on, and if he fails to toot his own horn, even in an unassuming and respectable manner, then he will NOT win a primary, and this entire effort will be for naught, save a little minor concession of "influence" on the platform - whoop tee doo.