2012 Republican Primaries: Ron Paul Leads Web SearchesSubmitted by truud2 on Wed, 01/11/2012 - 16:57
2012 Republican Primaries: Ron Paul Leads Web Searches, Indicative of His Voter Demographic?
Continuing on a series of reports looking at web popularity among GOP candidates, Chitika Insights took a look at the search traffic within the United States over the weekend, to see which candidate is sparking the most search interest on the web leading up to tomorrow’s primary.
Expectedly, Mitt Romney generates a lot of interest among the casual political pundit; however, he is trumped by Ron Paul by an over 3 to 2 margin:
Also of note is that Ron Paul maintains a statistically significant gap between himself and Mitt Romney in New Hampshire alone.
What does it mean?
Ron Paul polls well with many different demographics nationwide; among all Republicans, he is by far the most popular among young voters.
Given the younger population is far more pre-disposed to using the internet as a source for news gathering and political conversations, it would make sense that Ron Paul performs very well in terms of online interest. Romney also shows considerable strength, as does Santorum, indicative that the Iowa result was not a fluke. Gingrich’s star is fading fast, while Perry’s star seems to be a black hole now. While Huntsman should see a large boost in his New England profile thanks to his Boston Globe endorsement, it is still a large uphill climb for him to obtain the Republican nomination.