Regarding the Super Brochures, please read!Submitted by Poita_ on Mon, 01/16/2012 - 15:54
Let me start off by acknowledging that this is my third topic regarding this matter this week, and I am aware of that.
I have stated that I will not bring this up again unless I have some new relevant information. Now that I do I would just like to ask you to take the facts you are about to be presented with into consideration before you donate additional money to the Super Brochure project.
I'm not making this topic to anger people, to blame anyone for anything, or to tell anyone what to do. I think the Super Brochure is a great initiative and a tremendous effort. But since it has grown to such an immense size and scope I think there's reason to reevaluate and debate its effectiveness.
So here goes:
1) The campaign gets mail rates cheaper, greater than 66% off for being non-profit and bulk mail. (16.8 cents vs 45) http://dbcalc.usps.gov/ choose standard mail option, and click "non-profit" box.
2) The campaign targets its message based upon phone from home results, and other data collection. It's a slap in the face to thousands of volunteers not to use this data. http://phone.ronpaul2012.com
3) The campaign doesn't oversell. Once someone is a supporter, it can only hurt us to tell them additional views that they may disagree with. The campaign's issue cards address one issue for a reason. http://www.ronpaul2012.co...
4) The campaign has experts at developing professional direct mail pieces, and has a multi-million dollar budget for sending targeted, professional, cost-efficient mail. -- Look at the FEC reports.
Even if the brochure was 100% perfect, they are spending 150%+ more than the campaign on postage. http://dbcalc.usps.gov/
Even if the brochure was 100% perfect, they are wasting hundreds of thousands of hours of volunteer time because they can't use phone from home data to target specific mail pieces.
Even if it were perfect, it is duplicating the effort of the campaign - the campaign is already sending direct mail, this is just duplicating those efforts.
Some additional data:
The current project is to mail brochures to NV (193,147), NY (651,322) and FL (779,017) for a total of 1,623,486 brochures. At $0.55 per brochure that equals sales of $892,917.30.
1,623,486 mail pieces for $892,917.30 - let's take out the cost of printing of .10c(which is a huge premium on actual cost)
$892,917.30 - $162,348.6 = $730,568.7 for postage.
Let's use our bulk mail postage calculator at http://dbcalc.usps.gov and assume Mixed AADC (Most likely the campaign has lists that are 3 or 5 digit zip, but for arguments sake..)
Total postage cost from the campaign:
Leaving a difference of:
$730,568.7 - $272,745.648 =
$457,823 . The campaign could be saving an extra $50,000(est) by dropping th mail in the target state DNDC facility (NV, etc)
The campaign could be saving nearly half a million with just these 3 states calculated.
Disclaimer: I'm not the original author of everything above.
If you don't care about this, then don't reply. This is not a thread for mudslinging and blame games.
If you have something relevant to contribute, please do.
Thank you for you time.