MEMO to Ron Paul campaign: I implore you...Submitted by Super Bowl Dave on Tue, 01/24/2012 - 11:04
"MEMO TO RON PAUL CAMPAIGN -- I implore you..."
by Justin Tribble -- Las Vegas, NV.
I'm supporting Ron Paul with my donations, but I'm not seeing the results necessary to win.
The campaign has failed to re-frame the "third party" question, the electability question, the foreign policy question.
It MUST be fixed now, or we lose. It is THAT urgent.
If all it took to win the presidency was to tell the truth and "support liberty", then Howard Phillips, Ron Paul and Harry Browne all would have been our presidents in recent history. I wish it were that easy, but it isn't.
HERE IS HOW TO FIX IT:
First, the campaign must immediately release a National Defense Policy and have Ron Paul give a speech dedicated to national defense. In it, he will use strong language, whilst never compromising his beliefs or positions. It will be book-ended by statements to the effect of, "I will defend this nation vigoriously against all threats, foreign and domestic, as our Constitution demands. I want a strong defense here at home and I will make sure our troops are well paid and healthy, our bases are technologically superior and our veterans are cared for. Right now, our defense is spread thin and weakened, I will make it strong again."
Second, below are important bullet points Ron Paul and his staff are NOT using (or not using enough of), that MUST be used in this EXACT form if you want victory -- and they MUST be REPEATED constantly, in this simplified, basic form -- DRAWING a distiction between Ron Paul and the others, AGGRESIVELY.
KEPT AS SHORT AS POSSIBLE FOR BREVITY (less is often more in politics!):
USE THESE FIVE SENTENCES FOR VICTORY
"I've defended the Constitution my whole life, they haven't. At all."
"The Patriot Act attacked our liberties. They supported it, I did not. The NDAA attacked our liberties. They were silent. I introduced a bill to get rid of it."
"Newt and Mitt have an answer for everything, so I'm not going to bother going through their long lists of flip-flops and liberal positions. In Texas, we call guys like them, 'All Hat and No Cattle'."
"I'll put troops on our borders, they'll put them on Pakistan's borders."
"If Iran -- or anyone -- attempts attacks on our land unprovoked, I'll use the full might of our military WITHOUT HESITATION to stop them."
USE THESE SENTENCES TO RE-FRAME THE NARRATIVE
"I predicted on the House floor the entire coming debt bubble and crash in 2003, while Newt was sucking up to Freddie Mac."
"The bailouts just gave billions to the big banks and Mitt's top Wall Street campaign contributors. I was against them; he wasn't."
"Going to war with Iran preemptively will cause an oil crisis and send gas prices skyrocketing. We must avoid war at all costs. These guys are itching for it."
"Bring the troops home and defend our BORDERS! Now!"
"If Iran -- or anyone -- attempts attacks on our land unprovoked, I'll use the full might of our military WITHOUT HESITATION to stop them. I won't even blink."
"I'll cut a trillion from the budget the first year and give Social Security and Medicare a fighting chance to survive; they won't."
"I'll do all I can to get rid of the income tax, while they want to keep the IRS cozy and well-funded. They won't fundamentally change anything."
"I've been consistent for 30 years; the only thing consistent about these guys is how often they change their positions."
"It doesn't matter how much they talk, explain and plead, their actions speak a lot louder than their words. Niether of them are conservatives, or defenders of the Constitution. Period."
"I'll protect your right to privacy, they can't wait to invade it."
"I'll repeal the NDAA and I'll protect the internet and keep it free, they won't do any of that. Newt's on record saying the internet needs to be regulated and monitored by the government."
"Our active duty military troops support me with donations overwhelmingly over these guys. What does that tell you?"
"Would I support the nominee? Only if I'm the nominee."
"Why don't you ask Newt and Rick about electability? They aren't even on the ballot in a bunch of BIG states. I'm on the ballot in every state."
"Not only do I think I can win the nomination, I EXPECT TO."
"We'll fight hard in every state, spend money in every state, and I'll visit as many towns as I can in every state. Every state we fight to the finish."
"I'm interested in a person's actions, not their words. And these guys don't pass the smell test. They say one thing, and do another."
"I need your support, I need your vote to win, I need your help."
The Third Party Question Destroyed in One Sound Bite:
"I think Mitt and Newt should run together on a third party ticket, since they aren't real conservatives or real Republicans."
"Newt or Mitt should run third party, since they don't have any crossover support. I get tremendous support from Democrats and independents, and they don't, and you can't win without it. YOU CAN'T WIN THE PRESIDENCY WITHOUT IT. I'll beat Obama, the polls show it -- they can't."
"My positions are shared by conservatives, moderates and liberals alike. Why run third party when I can win the whole thing as the GOP nominee? Seems easier to me."
(Should be the response to every "third party" question, EVERY TIME, NO EXCEPTIONS!).
SIMPLIFY the message, hammer the points home:
Ron Paul's nuanced debate answers need to be book-ended with sound bites. Did you see how much people LOVED Herman Cain? His entire campaign was based on three NUMBERS, "9 9 9". That's it! Put it in simpler language, and the public will connect with it. SIMPLIFY, SIMPLIFY, SIMPLIFY and DEAL with the issues the campaign has FAILED to re-frame.
We also have to be MORE aggressive and contrast with Mitt and Newt more. Ron Paul has to say repeatedly, "These guys aren't conservatives, I am." Over and over! NOW!