It needs to be said! Super brochures are hurting us...Submitted by james_C on Fri, 01/27/2012 - 03:43
Before you go jumping on me I'm busting my arse for Ron Paul every day of the week. I work 40 and still have meetings 5 nights of 7 training, organizing or calling with volunteers. I've caucused, serving as a State Delegate and organized my Leg District in '07 and '08. I coordinate a county with 2 others. The missing 4th became a State Director because of the results of our efforts last campaign and we intend to win this time. I don't post much so please consider the following...
So I got off the phone with the State director today and he told me something I've heard from the director of another State, both for the Ron Paul campaign. They both explained to me very carefully how the Super Brochure is hurting us...
Consider for a moment if you bring up 1 political topic, how likely are you to have a disagreement with someone? Now consider if each of you spell out in detail your convictions on 15 or 20 issues; you will of course disagree strongly with at least a few of these positions.
Individually the case made for the issues are good, don't get me wrong. But there is a fundamental flaw with the Super Brochure, it is not targeted persuasion. Elaborating at length on positions the voters don't agree with can create a negative impression where there would have otherwise been a neutral one. Depending on the order of the pamphlet and the particular temperment of the recipient they may be alternately impressed, surprised, angered or inspired.
My argument is not against the spirit of the Super Brochure, it's against the execution.
You can accomplish all of the good without instigating any of the negative responses by using the campaign tools provided to volunteers via HQ. The call lists they use and the scripts they use identify the top 2 issues of each likely Republican voter (you can use the scripts on lists of registered voters obtained from your Sec. of State). Once the issues have been identified and an area called, the local activist can distribute the appropriate TARGETED literature to the TARGETED house, eliminating any undesired or undeserved negativity and capitalizing on our Grass Roots strength to persuade TARGETED likely voters and caucus goers.
All supporters identified in the process of making the voter ID calls are asked to confirm info, if they will volunteer and if they will vote/caucus. All data is recorded to be used in get out the vote efforts in the future.
If I could make a recommendation to the SB publisher, it would be to make each page complete in and of itself and containing one or maybe two related issues. These pages could be torn out and given based on the issue interest of your voter contact (or lit drop). This would assist the SB as it is strictly banned from campaign driven organizations and volunteers discouraged from using it. I hope they make a few changes and perhaps perforate the pages so that campaign volunteers can purchase them and use them as TARGETED material instead of turning off voters who otherwise may have made some calls for Paul.
No flaming please lets keep this clinical cause and effect.