108 votes

Are Ron Paul supporters leaving millions of dollars in free advertising on the table?

Most Ron Paul supporters are not taking a simple and free action that is worth advertising dollars to the Ron Paul campaign. In fact, I would venture to guess that hundreds of thousands, or even millions of dollars worth of free advertising are being left on the table, wasted.

The Internet yard sign

In politics they say that yard signs are one of the most effective means of promoting a political candidate. Yard signs are effective because they are a mixture of advertisement and endorsement.

When you put a yard sign for a politician in your yard you are putting your political beliefs on display for all to see. Your friends, your neighbors, will all form new opinions about you, or at least the political aspect of you, based on that yard sign. In effect, you are staking a bit of your reputation in support of your candidate. That kind of risk shows that you really think that candidate has value. This makes your friends, family and passers by take notice. If they start seeing the same yard sign in front of many other houses as well, they'll really take notice.

Your social networking profile image is much like an internet version of a political yard sign. When you change your profile image to one in support of Ron Paul you're staking a bit of your reputation in support of him. And as with a regular yard sign, your internet yard sign also makes your friends, family and passers by take notice.

Millions of dollars worth of free marketing and advertising

So what would happen if we were all to change our profile images to an image that supports Ron Paul? What would that actually be worth in terms of advertising dollars?

Let's try to break it down...

Let's say just one hundred thousand Ron Paul supporters change their facebook image in support of Ron Paul. Let's assume each supporters' image is viewed ten times in one day by other people using facebook (I personally think ten views per day is a very conservative number). At this rate one hundred thousand Ron Paul profile images would create one million views or impressions of the message "Ron Paul 2012" per day.

In order to achieve the same result via advertising, the campaign would need to pay a minimum of five thousand dollars to create one million ad impressions (if they buy the ads at a low rate of five dollars per thousand impressions). So, if one hundred thousand Ron Paul supporters generate five thousand dollars worth of free marketing for Ron Paul per day, one month would mean about one hundred and fifty thousand dollars worth of advertising would be generated for Ron Paul per month.

Now lets think a bit bigger. There are over six hundred thousand people who have liked Ron Paul's facebook page. If all six hundred thousand of us were to put up our pro-Ron Paul internet yard signs we would generate over six million impressions per day for Ron Paul (if not much more) and that would amount to an extra thirty thousand dollars in advertising per day and nearly one million dollars per month. Not bad right?

In addition to the straight up advertising costs we would be donating to the Ron Paul campaign, you also have to consider the extra dollar value of saturation in marketing. Saturation is much more difficult and costly to achieve. One person seeing one ad one time is not as valuable as that same person seeing an ad ten times, twenty times, or more. It is repetition in advertising that truly creates results. Saturation marketing is much more capable of "selling" your product or service than regular advertising, and so it is also much more costly. But with the internet we can achieve the incredible value of saturation in our marketing... for free!

Changing any or all of your social networking profiles (like your facebook profile) is a simple action that is easy and free to do and it can be worth millions of dollars in free advertising for the Ron Paul campaign. I hope you'll take a brief moment to take this simple action right now, and if you see someone else who supports Ron Paul and who has not yet changed their profile to a pro-Ron Paul image, I hope you'll send them this post to help them understand how important and helpful taking this simple action can be.

Thanks for your consideration and for taking this quick and simple action for our cause.

P.S. I personally recommend we all use this image:

It's simple and easy to read. Using the same image is also a part of saturation and if over six hundred thousand of us used the very same image I believe the effects would be nothing short of amazing.

FYI - I'm using this image on my facebook profile right now.



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To expand on the idea of

To expand on the idea of making Ron Paul your profile picture, some of my friends and family started a "Make Ron Paul Your Profile Picture" group. Of course, it's important to avoid being overbearing in who you invite to your group, but it has really helped us to get more people involved. We started out with about 3 people in our group, and now have over 20, some of whom were undecided about who they supported politically before we invited them. We have found the following:

1. It provides a fun context to suggest the profile picture to people who would never think of it themselves, even though they support Ron Paul.

2. It provides camaraderie and support for people who like Ron Paul, but feel a little hesitant about expressing their support in that way.

3. It is a great conversation starter. I have invited some people (close friends) who write back and say, "Well I don't know that much about him. Why should I support him?"

done ! and done ! Facebook

done ! and done ! Facebook plus Front Yard !

Next ? http://ga4ronpaul.com/Volunteer.aspx is this Sat (2/18) in backwoods GA !

reluctant but did it

now I've just got to put my bumper stickers on

5 - "photo strip slots" - facebook profile banner

To those familiar with facebook and social networks, changing your avatar image to a Ron Paul support image is a no-brainer, albeit, a gentle reminder is needed for all of us, often.

Also, of great power and potentially worth a Million dollars in advertising is the use of your 5, 97pixel wide by 68 pixel high "profile banner photostrip slots" to host images which support Ron Paul.

I am the creator, owner and admin of http://www.facebook.com/RonPaulBanners as well as ronpaulbillboards.com

I make seamless, white background, "facebook profile banners" that are composed of 5 images, which, when forced together in the facebook profile banner make one, seamless profile banner.

These images are very "facebook news stream friendly" and work, very, VERY well on phones and portable communications devices as they have very light file weight, take very little processor power to resolve and are easily viewable in their uncompressed original form on phones.

The use of facebook profile banners to support Ron Paul is a HUGE resource that is being completely overlooked. That's why I created Ron Paul Banners on facebook.

Come and get them folks, they are free, and if tens of thousands of people sport these banners, which are derived from national level and very popular media that supports Ron Paul, that news stream in facebook is going to fill up with "banner bits" ... game on folks, lets do this.

Ron Paul Billboards provides billboard and digital billboard designs for grassroots, PAC's and national and state level campaign organizations at no charge. Contact us at social@RonPaulBillboards.com to edit the design you choose with your "Paid for by:".

Saturation

Trevor mentions "saturation" in this blog.

Nothing saturates the network news feeds on facebook, (server messaging blocks), like those 5 facebook profile banner photo strips.

When you download, and then upload 5 profile banner photos, all of those photos are pumped into your newsfeed and everybody on your friend's list stands a better chance of getting a notification that you uploaded new images ... the smaller, and the lighter the file weight is ... especially on mobile facebook.

Ron Paul Banners google it, it's #1

Ron Paul Billboards provides billboard and digital billboard designs for grassroots, PAC's and national and state level campaign organizations at no charge. Contact us at social@RonPaulBillboards.com to edit the design you choose with your "Paid for by:".

Another great, easy way to advertise for Ron Paul!

From the brain that brings you 100 Reasons for Ron Paul:
http://www.youtube.com/watch?v=vQfsWaNWQwM

C_T_CZ's picture

Bump For Trevor

Automatic bump for the man who put moneybombs on the map and helped change the internetlandscape of politics.

Mad respect for Trevor.

Proclaim LIBERTY throughout all the land unto all the inhabitants thereof

Good point, but we may be past name recognition

"RonPaul2012!" on the Internet already annoyed many people who expected thoughtful discussion. Further barking against "Zionists" pushed away many ordinary Americans. Thus the fact that Santorum could move up without money and people on the ground indicates that many people (who are too busy at work and with their family needs) have no time not only to study Austrian school of economics, but to listen horror stories about NWO, bankers, Illuminati. If we could trade all anti-Semites (who joined RP camp not because of individual liberty, but because they think cutting aid to Israel will weaken the latter) for fiscal conservative evangelicals and Glenn Beck crowd, we would easily win.

Personally, a lot of people I

Personally, a lot of people I know are complaining about both Parties fighting over things that they agree on, and how the system is a smokescreen, so I used a picture I found of Ron Paul holding "We the People" in his hand with a Donkey and Elephant fighting each other beneath him(as if they're ignoring the point of it all). It's a little 'cartoon' caricature, but I really liked it, and thought it would get it across to the people I know. I'm probably gonna refresh it with a different picture each week.

Profile Picture

It is a good idea. I had already taken the dive and used the platform of my blog, which is devoted to issues facing Christian women, to do a post about Voddie Baucham's endorsement of Ron Paul. I've NEVER done anything remotely "political" on my blog before and, I'll admit, I was a little afraid I'd scare off some of my readers. But guess what? My page views have actually INCREASED since I did it! Now I will also change my profile picture to the Ron Paul image above. Thanks for the suggestion!

http://www.oilofhisgrace.blogspot.com/

When the American spirit was in its youth, the language of America was different: Liberty, sir, was the primary object. - Patrick Henry

Great idea, Trevor,

but I do take issue with the claim that yard signs are one of the most effective means of promoting a political candidate. They certainly make more of a statement than campaign signs nailed to a phone pole or stuck in a snow drift along the road. However, every campaign professional I have heard opine on the subject says that signs mainly serve the purpose of keeping volunteers spirits up as the canvass neighborhoods.

New Hampshire and Ecuador.

Simple easy...

Done.

Now Clevor Trevor, reputation ... would it not be damaging to 1s

reputation NOT to support Grandfather Paul? Isn't it against your religion not to support Grandfather Paul? OK, this is an internet yard sign, what about an internet sign wave? Whoo how should that be accomplished? You'd have to know where the overpass is, main roads, 4 lane roads, 2 lane roads, intersections, traffic lights, etc.. A sign wave on the information superhighway. This website goes well with breakfast.

For some reason, we're expected to know every law that exists in America & in our state so we don't break it. We're supposed to know this when we're 18. There's no litmus test for them, as in the 10 commandments or rhyme or reason. C.U.R.E.

Trevor, that's nice and easy

Trevor, that's nice and easy and all, but our problem isn't with people on the internet. It is the older people that do not use the internet. We must focus on them with face to face relationships. Signs will not do it. You must talk to your neighbor. THERE IS NO EASY WAY OUT OF THIS.

We may have enthusiastic

We may have enthusiastic supporters on the internet that are much more willing to vote in polls, etc., but it is a far cry to say that most people on the internet support Ron Paul. Most do not. This is a good strategy and tool. There are millions of people that use the internet that are not voting for Ron Paul because they believe the main stream media lies. The more of their friends and family they see support Ron Paul, the more likely they will reconsider.

Yes, we realize that we need to get the older vote, but don't knock productive ideas just because it doesn't target those people specifically. I don't recall this poster saying that that we should stop all other efforts and just post facebook images.

Oh, and guess what? Most older people that are actually on the internet are there to use facebook to keep up on their kids and grandkids.

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Show your support for Ron Paul and inspire others at new grassroots site:
http://www.ronpaulpatriotnation.com
( Consider uploading a picture or video of your sign or event, etc .)

Trevor Lyman's picture

I'm certainly not saying this

I'm certainly not saying this is the end all be all for promoting Ron Paul. What I'm saying is what you just said, this is easy. I'm saying we've got something very easy for us to do and that is valuable yet many are still not doing it. I'm trying to encourage them to take the action. Nothing more.

Done.

Done.

Done!

Just made a screen shot and selected the file.

___________________________________________________________________________
"Bipartisan: both parties acting in concert to put both of their hands in your pocket."-Rothbard

next time it snows, I am

next time it snows, I am going to build 2 snowmen and figure the best way to make them hold my sign on the corner of my yard lol

Done - Great idea!

Done - Great idea!

How About This Idea Too?

In the same vain as the yard side, I created something for websites to tag themselves as Ron Paul supporters. Its like a lapel pin but for websites that also includes an information directory of Ron Paul stuff. I posted about it on http://www.ronpaulforums.com/showthread.php?351634-quot-I-Su... and it got a bit of traction. I also posted on the dailypaul: http://www.dailypaul.com/node/202779

but i dont think a lot of people got a chance to see it. I'd appreciate some help in promoting its use if any one knows how.

I'd also post pics but img isnt an allowed html tag. i wonder how Lyman managed too post a pic :)

Done.

You got it!! 10 signs coming in the mail as we speak (all I could afford) and I will be placing those both East & West on Interstate 70. Off & On exits of the Ohio Valley Mall, and other strategic places where they will be MOST seen!! Have not seen ANY political signs in my area in OH/WV, and ONLY bumper-stickers I've seen are Ron Paul & Obama. I really hope people don't take down my signs, that's my only concern. For liberty!!

"None are more hopelessly enslaved than those who falsely believe they are free." [Johann Wolfgang von Goethe]

already got one! I live on a

already got one! I live on a main street in my area of town.. lots of traffic down it. my sign is on the edge of the side of the house bordering the street... only political sign up in town I've seen.. our primary isn't even until May. I'm going to work on wiring into my landscape lighting so I can light it up at night, just have to get the extra wiring.

as soon as I get more money,

as soon as I get more money, a banner is going up on the fence on that side too!

Way ahead of the

Way ahead of the curve...thats been my FB main photo for quite some time now :)

One world, under government, with power and money for the elite

Why stop there

Why stop with FaceBook? Why not use as background image on twitter, etc?

jeffjeffjeff's picture

Ron Paul Facebook app

Even better, if somebody had the know how to make Facebook apps then creating a specialized app that users could use to coordinate with Ron Paul's Campaign from within Facebook and to act as a sort of Ad on your wall that also allows linking to Dr. Paul positions and information about his campaign.

http://developers.facebook.com/docs/appsonfacebook/tutorial/

If us developers are too busy this is something that the official campaign should definitely looking into employing somebody to do for them.

great idea!!

I also posted photos of myself standing next to the sign on my car. For every ten of us plodders there's a thinker like you. Bless you.

Thanks

Just changed my e-mail account name to include Vote Ron Paul.

I'll take my Liberty, it's not yours to give.

RP 2012 Signs? IN

I'm in Indiana, and have a bunch of properties I rent here in town. I'm thinking about giving my tenants a discount each month to put and keep a sign up. The properties are pretty spread out, so I think I can cover a good amount of real estate.

Where can I get a bunch of signs for cheap.

Honestly, how freaking awesome is it when YOU see a RP 2012 sign in a yard. The car is also one of my favorites, I feel a little like reaching out the window of my car and giving the driver a high 5.

Either way, is it a little weird that I check this sight daily, if not twice a day?

*EDIT - The Official web page of course?!

Yard Signs

Does anyone here know how I can get a few actual yard signs for Ron Paul? I need one for my yard"at least 1!" and a few for friends yards. I really want to show my position! HELP!! please.

Go to the campaign website

http://www.ronpaul2012.com/

Click "Store" in the red bar near the top.

Shop away!!!

Also, if you've maxed donations to the campaign, buying gear is a great way to get money into the campaign's hands!

I Like This Idea

I had a photo of Revolution Ron but have changed my avatar to this:
http://www.flickr.com/photos/28971201@N04/6849030521/in/phot...
Let's people know what I expect of them.
Optionally if it said "Pres. Ron Paul" that would embed the idea of what we anticipate the future to be.

Feeling Fear? You're living in the future.
Feeling Depressed? You're living in the past.
Who would you be without your story? —Byron Katie

When the desire to bring about a change in you is not there,
the demand to change the world is not there eit

"FYI - I'm using this image on my facebook profile right now."

How do you do that?

Freedom is my Worship Word!

facebook

changed(for true change)

Better idea than the rp-photo.

The hole idea is not new, but still good.
Well, I am not on facebook, I just have a youtube-account and its name is "austria4ronpaul"...
:-)

________________________________________
my Ron Paul video collection:

www.youtube.com/austria4ronpaul
(4 years RP, over 2300 videos)

I've changed my twitter

I've changed my twitter facebook and my space account to Ron Paul 2012 !!!

"When the people fear the government, there is tyranny. When the government fears the people, there is liberty."

The official campaign avatars

No!

Lets use whatever we want. Watching "For Liberty" there is a scene where Romney or some other candidate supporters are wearing all yellow t-shirts. That's the difference, Ron Paul supporters are individualists, lets use whatever the hell we want, we are not sheep.

My avatar is this one: http://i.imgur.com/wkr0x.jpg

Done

I previously had a different Ron Paul profile picture. I switched to yours. That way we can be unified.
http://www.facebook.com/profile.php?id=68603724&v=info

Thanks Trevor

Posting on Twitter.

LL on Twitter: http://twitter.com/LibertyPoet
sometimes LL can suck & sometimes LL rocks!
http://www.dailypaul.com/203008/south-carolina-battle-of-cow...
Love won! Deliverance from Tyranny is on the way! Col. 2:13-15

get the blimp over nyc trevor

please lol

Done! thanks for the graphic Trevor!

.

"When the power of love overcomes the love of power, the world will know Peace." - Jimi Hendrix

Well ...

I get what you're saying, but I also see a different side to it.  I think that people need to know that we are real people, just like them, and that we have just as many other interest as they do.  So I try to post a mixture of content on my wall -- some about Ron Paul, but also the normal every day stuff -- so that I don't lead people to think that I'm being consumed by this movement, and therefore, might be a little too extreme with my beliefs.  I like that some people have profile pictures of support and others don't.  I think it shows that we're impassioned, but also approachable.  

I hope this doesn't offend anyone. I do think that it's good for some of us to change our profile pics, but it might seem intimidating if we all did. I've been trying to just add Ron Paul supporters as friends so that when any of us post something abbot him, we can leave a positive comment and show our support for each other.

listen2ron

I agree. A banner at the

I agree. A banner at the bottom of a photo of you that says "Ron Paul 2012" is MUCH better!

Though, the whole concept is great.

I'm trying to encourage that as part of my own supporter inspiring website:
http://www.ronpaulpatriotnation.com

Not too many participants yet though! :(

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Show your support for Ron Paul and inspire others at new grassroots site:
http://www.ronpaulpatriotnation.com
( Consider uploading a picture or video of your sign or event, etc .)

Great Website for Ron Paul.

Great Website for Ron Paul.

"When the people fear the government, there is tyranny. When the government fears the people, there is liberty."

Thanks! I'm getting close to

Thanks! I'm getting close to supporting embedded video and tweets, too. Hopefully in the next day or two.

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Show your support for Ron Paul and inspire others at new grassroots site:
http://www.ronpaulpatriotnation.com
( Consider uploading a picture or video of your sign or event, etc .)

zip

zip

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Show your support for Ron Paul and inspire others at new grassroots site:
http://www.ronpaulpatriotnation.com
( Consider uploading a picture or video of your sign or event, etc .)

Trevor Lyman's picture

No offense taken. I'll just

No offense taken. I'll just say that it was because I kept seeing Ron Paul's image all over myspace back in 06-07 that I eventually decided it must be worth the time to try and understand why he had so much support. My personal experience and my marketing/advertising experiences all tell me this works.