Are Ron Paul supporters leaving millions of dollars in free advertising on the table?
Most Ron Paul supporters are not taking a simple and free action that is worth advertising dollars to the Ron Paul campaign. In fact, I would venture to guess that hundreds of thousands, or even millions of dollars worth of free advertising are being left on the table, wasted.
The Internet yard sign
In politics they say that yard signs are one of the most effective means of promoting a political candidate. Yard signs are effective because they are a mixture of advertisement and endorsement.
When you put a yard sign for a politician in your yard you are putting your political beliefs on display for all to see. Your friends, your neighbors, will all form new opinions about you, or at least the political aspect of you, based on that yard sign. In effect, you are staking a bit of your reputation in support of your candidate. That kind of risk shows that you really think that candidate has value. This makes your friends, family and passers by take notice. If they start seeing the same yard sign in front of many other houses as well, they'll really take notice.
Your social networking profile image is much like an internet version of a political yard sign. When you change your profile image to one in support of Ron Paul you're staking a bit of your reputation in support of him. And as with a regular yard sign, your internet yard sign also makes your friends, family and passers by take notice.
Millions of dollars worth of free marketing and advertising
So what would happen if we were all to change our profile images to an image that supports Ron Paul? What would that actually be worth in terms of advertising dollars?
Let's try to break it down...
Let's say just one hundred thousand Ron Paul supporters change their facebook image in support of Ron Paul. Let's assume each supporters' image is viewed ten times in one day by other people using facebook (I personally think ten views per day is a very conservative number). At this rate one hundred thousand Ron Paul profile images would create one million views or impressions of the message "Ron Paul 2012" per day.
In order to achieve the same result via advertising, the campaign would need to pay a minimum of five thousand dollars to create one million ad impressions (if they buy the ads at a low rate of five dollars per thousand impressions). So, if one hundred thousand Ron Paul supporters generate five thousand dollars worth of free marketing for Ron Paul per day, one month would mean about one hundred and fifty thousand dollars worth of advertising would be generated for Ron Paul per month.
Now lets think a bit bigger. There are over six hundred thousand people who have liked Ron Paul's facebook page. If all six hundred thousand of us were to put up our pro-Ron Paul internet yard signs we would generate over six million impressions per day for Ron Paul (if not much more) and that would amount to an extra thirty thousand dollars in advertising per day and nearly one million dollars per month. Not bad right?
In addition to the straight up advertising costs we would be donating to the Ron Paul campaign, you also have to consider the extra dollar value of saturation in marketing. Saturation is much more difficult and costly to achieve. One person seeing one ad one time is not as valuable as that same person seeing an ad ten times, twenty times, or more. It is repetition in advertising that truly creates results. Saturation marketing is much more capable of "selling" your product or service than regular advertising, and so it is also much more costly. But with the internet we can achieve the incredible value of saturation in our marketing... for free!
Changing any or all of your social networking profiles (like your facebook profile) is a simple action that is easy and free to do and it can be worth millions of dollars in free advertising for the Ron Paul campaign. I hope you'll take a brief moment to take this simple action right now, and if you see someone else who supports Ron Paul and who has not yet changed their profile to a pro-Ron Paul image, I hope you'll send them this post to help them understand how important and helpful taking this simple action can be.
Thanks for your consideration and for taking this quick and simple action for our cause.
P.S. I personally recommend we all use this image:
It's simple and easy to read. Using the same image is also a part of saturation and if over six hundred thousand of us used the very same image I believe the effects would be nothing short of amazing.
FYI - I'm using this image on my facebook profile right now.