Another frog in the pot example...Submitted by joeneesima on Sun, 04/22/2012 - 17:30
Heineken Unveils New "Cold Storage Room" for Beer at Coachella
The problem of keeping your beer cold at outdoor music festivals has plagued festival patrons for years. For Coachella 2012, Heineken has come up with a novel solution: a cold storage room accessible by fingerprint.
Just combine the loss of liberty with a cold beer and, well, no one will complain. These technologies are quickly becoming mainstream. Slowly making it all seem "normal".