General Election Advertising CampaignSubmitted by jwmfridge on Mon, 05/21/2012 - 21:46
Call it presumptuous, but I really believe Paul is going to get the nomination. In that event, I want to lay out some actionable plans that could really help bust this thing open. Now, we have the disadvantage of negative press against him (or flat-out ignoring). As such, we'll have to do a lot of the legwork in pushing Paul forward. Now, because he's a Republican, though his positions are different, the R behind his name is still anathema to many people. So with our approach it won't be enough to have Ron Paul lawn signs in some areas; (that might get your windows broke). He would only be seen as the old white guy going up against Our Dear Leader. But with this election we have the tremendous opportunity to reshape the electoral map and the demographics. We've already started!
I say this as a Black guy from the Southside of Chicago. That's my perspective. As a marketing student who grew up with a relatively shy personality, I've always seen advertising as appealing to people with a felt need. But given my personality, I've always felt the pressure to sharpen my argument and product so that even those with the biggest objections can be convinced. Add to that my socioeconomic status. No money and few connections. So I've always had to think about cost-effective ways to advertise. So here's a freebie, and I encourage you to add to it your own inspirations.
We've seen banner signs over highways for Ron Paul since 08, even the blimp, which I thought was a great idea, though too rich for my blood. I like the banner in particular, because it allows for thousands to see it as they pass by on the highway. That said, Paul is an abolitionist in many regards. He's stated before that he wants to repeal 40,000 laws in his presidency. And he's got the famous phrase "End the Fed". It's chanted at every one of his rallies.
The idea: Start an "End _______" campaign. So for me on the Southside, I could put up a banner over a highway traveled by many Black Chicagoans (and out-of-towners) that says "End the Drug War". Another sign could say "End the Wars". Another could say "End Indefinite Detention". Yet another could say "End the IRS", "End Baseless Money", etc. It's really up to you and your budget. Just use wisdom on placement and keep the phrase brief.
It's yours for the taking, people. You want to reshape your country? You have the power. Even if you don't realize it. (BTW, shameless plug: See my blog at http://renewalcorp.blogspot.com .)