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uTorrent Helps Artists Monetize Free Content

BitTorrent Inc., the parent company of the popular BitTorrent client uTorrent, starts a new series of experiments today in which it will help artists monetize the BitTorrent ecosystem. The company has partnered with the legendary DJ Shadow who agreed to give away exclusive content to BitTorrent users. The free content bundle includes software from advertisers, allowing the artist and BitTorrent to generate revenue from users who opt to install it.

A decade ago most artists cringed at the thought of giving their work away for free. But not anymore.

The Internet offers artists the opportunity to reach an audience of millions at virtually no cost. It’s a gateway to expand and build fan-bases, and sharing music, movies and books is now seen as an opportunity rather than a threat.

Whether it’s YouTube or BitTorrent, sharing free content has become an accepted means of advertising. In the case of YouTube there’s the added bonus that artists can generate some revenue from advertising. On BitTorrent, on the other hand, it’s pretty much impossible to include ads, but uTorrent’s parent company BitTorrent Inc. hopes to change that.

DJ Shadow’s free BitTorrent release complete with sponsored software can be downloaded here, or via the in-app uTorrent advert.