How our government secretly operatesSubmitted by principle_first on Thu, 07/26/2012 - 14:37
Quotes from the book ‘Propaganda’ by Edward L. Bernays
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”
“Propaganda is the executive arm of the invisible government.”
“If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.”
Wikipedia on Bernays:
He called this scientific technique of opinion-molding the 'engineering of consent'.
Bernays began his career as Press agent in 1913, counseling to theaters, concerts and the ballet. In 1917, US President Woodrow Wilson engaged George Creel and realizing one of his ideas, he founded the Committee on Public Information. Bernays, Carl Byoir and John Price Jones worked together to influence public opinion towards supporting American participation in World War I.
In 1919, he opened an office as Public Relations Counselor in New York. He held the first Public Relations course at New York University in 1923, publishing the first groundbreaking book on public relations entitled Crystallizing Public Opinion that same year.
As for Bernay's many accomplishments, he also worked with a vast number of famous clients, including President Calvin Coolidge, Procter & Gamble, CBS, the United Fruit Company, the American Tobacco Company, General Electric, Dodge Motors, and the fluoridationists of the Public Health Service. Beyond his contributions to these famous and powerful clients, Bernays revolutionized public relations by combining traditional press agentry with the techniques of psychology and sociology to create what one writer has called "the science of ballyhoo."
Just look at some of his most famous and powerful clients and one can correlate Bernays’ skill set to the motives and objects of his clients.
Wikipedia on Calvin Coolidge, the 30th president of the U.S.:
Coolidge restored public confidence in the White House after the scandals of his predecessor's administration, and left office with considerable popularity. As a Coolidge biographer put it, "He embodied the spirit and hopes of the middle class, could interpret their longings and express their opinions. That he did represent the genius of the average is the most convincing proof of his strength."
He was able to restore public confidence while still mantaining the reputation of “Silent Cal” which was a nickname of his.
As President, Coolidge's reputation as a quiet man continued. "The words of a President have an enormous weight," he would later write, "and ought not to be used indiscriminately." Coolidge was aware of his stiff reputation; indeed, he cultivated it. "I think the American people want a solemn ass as a President," he once told Ethel Barrymore, "and I think I will go along with them." However, he did hold a then-record number of presidential press conferences, 520 during his presidency. Some historians would later suggest that Coolidge's image was created deliberately as a campaign tactic, while others believe his withdrawn and quiet behavior to be natural, deepening after the death of his son in 1924.
NOW BACK TO BERNAYS’ wikipedia:
Bernays refined and popularized the use of the press release, following its invention by PR man Ivy Lee, who had issued a press release after the 1906 Atlantic City train wreck. One of the most famous campaigns of Bernays was the women's cigarette smoking campaign in 1920s. Bernays helped the smoking industry overcome one of the biggest social taboos of the time: women smoking in public. Women were only allowed to smoke in designated areas, or not at all. If caught violating this rule, women would have been arrested. Bernays staged the 1929 Easter parade in New York City, showing models holding lit Lucky Strike cigarettes, or "Torches of Freedom". After the historical public event, women started lighting up more than ever before. It was through Bernays that women's smoking habits started to become socially acceptable. Bernays created this event as news, which, of course, it wasn’t. Bernays convinced industries that the news, not advertising, was the best medium to carry their message to an unsuspecting public.
One of Bernays' favorite techniques for manipulating public opinion was the indirect use of "third party authorities" to plead his clients' causes. "If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway", he said. In order to promote sales of bacon, for example, he conducted a survey of physicians and reported their recommendation that people eat heavy breakfasts. He sent the results of the survey to 5,000 physicians, along with publicity touting bacon and eggs as a heavy breakfast.
Quite interesting huh?
Makes me wonder…………………….