Mayor Bloomberg pushing NYC hospitals to hide baby formula so more mew moms will breast-feedSubmitted by emalvini on Mon, 07/30/2012 - 03:15
Mayor Bloomberg pushing NYC hospitals to hide baby formula so more mew moms will breast-feed
By MARY KAY LINGE
Last Updated: 11:38 AM, July 29, 2012
Posted: 11:19 PM, July 28, 2012
Mayor Bloomberg is pushing hospitals to hide their baby formula behind locked doors so more new mothers will breast-feed.
Starting Sept. 3, the city will keep tabs on the number of bottles that participating hospitals stock and use — the most restrictive pro-breast-milk program in the nation.
Under the city Health Department’s voluntary Latch On NYC initiative, 27 of the city’s 40 hospitals have also agreed to give up swag bags sporting formula-company logos, toss out formula-branded tchotchkes like lanyards and mugs, and document a medical reason for every bottle that a newborn receives.