Nielsen Sued for Billions Over Allegedly Manipulated TV RatingsSubmitted by emalvini on Tue, 07/31/2012 - 08:55
Nielsen Sued for Billions Over Allegedly Manipulated TV Ratings
In a huge new lawsuit, the business of TV ratings is fingered for rampant corruption by India's largest TV news network.
1:19 PM PDT 7/30/2012 by Eriq Gardner
In a 194-page lawsuit filed in New York court late last week, NDTV accuses Nielsen of violating the Foreign Corrupt Practices Act by manipulating viewership data in favor of channels that are willing to provide bribes to its officials.
According to NDTV, rampant manipulation of viewership data has been going on for eight years, and when presented with evidence earlier this year, top executives at Nielsen pledged to make changes. But the Indian news giant says these promises have been false ones.
The Indian company is now seeking billions of dollars in damages from Nielsen, looking to punish its top corporate officers and demanding that Nielsen essentially be kicked out of the country.