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The Century of the Self - 01 - Happiness Machines

http://youtu.be/VLBhL0IlHno

The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.

His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.

It was the start of the all-consuming self which has come to dominate today's world.



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This will help you understand

the sheep that live in the United States and change the way you think.

The antidote is Carl Jung

Century or self is a good expose but leaves turds in the psyche needs to handle.

Carl Jung - Matter of Heart
http://www.youtube.com/watch?v=3tkFZfjhY2k

Free includes debt-free!