Monsanto supported GMO labeling in Europe, but not in USSubmitted by legalizeliberty on Sun, 09/16/2012 - 15:59
(NaturalNews) By far the biggest opponent to California's Proposition 37, the upcoming ballot initiative that would require genetically-modified (GM) foods to be properly labeled, is biotechnology giant Monsanto, which has already forked over at least $4.3 million towards efforts to kill the bill. But a little more than a decade ago, Monsanto was actually leading the charge in promoting GMO labeling in the U.K., where the company actually ran advertisements in favor of food ingredient transparency.
"Before you buy a potato, or any other food, you may want to know whether it's the product of food biotechnology," said one Monsanto ad that ran in the U.K. following the European Union's (EU) approval for mandatory GMO labels back in 1997. "We have complete confidence that our food crops are as safe and nutritious as the standard alternatives," it added, attempting to make the case through marketing means that GMOs were nothing about which people should worry.
Monsanto actually ran several different promotional campaigns around the turn of the century in the U.K. that explained to consumers how they would soon begin noticing the labeling changes on food packages. These campaigns were specifically designed to alert the public to "be aware" of the presence of GMOs in food so they would be fully informed as to what they were buying. Monsanto, in other words, was apparently very proud of its biotechnological developments at that time, and wanted everyone to know about them.