Apple's smaller iPad expected to be 'competition's worst nightmare'Submitted by emalvini on Fri, 10/19/2012 - 12:12
Apple's smaller iPad expected to be 'competition's worst nightmare'
By Neil Hughes | Friday, October 19, 2012, 09:59 am
Tablet makers have failed to compete with Apple in the $400-and-up market segment, and a new, smaller iPad priced below $300 is only expected to make matters worse for the competition.
Analyst Shaw Wu with Sterne Agee said he believes Apple's so-called "iPad mini" will prove to be "the competition's worst nightmare." He noted that competitors are already struggling to compete against the $399 iPad 2 and $499 iPad, and Apple hitting an even lower price point will only expand its share of the tablet market.
The main question, Wu said, is whether Apple will "go for the kill" against competitors and accept lower margins to reach the $199 price point of its competitors, such as the Google Nexus 7 and Amazon Kindle Fire HD.