US TV networks suffer sharp dip in ratingsSubmitted by emalvini on Mon, 11/12/2012 - 04:24
US TV networks suffer sharp dip in ratings
By Emily Steel
November 11, 2012 6:10 pm
US broadcast networks are suffering a precipitous drop in television ratings so far this season, posing a significant threat to the system on which $70bn in television ads are traded each year.
Media executives argue that television watching is at an all-time high, with people viewing shows via digital recorders, on-demand videos and online streaming to computers and mobile devices.