Forget the Rent; Businesses Opt to Work on WheelsSubmitted by Apple on Tue, 11/20/2012 - 07:06
High rents and business-savvy creativity are pushing more retailers to take their shops on the road.
On any given corner across Los Angeles, you can find a flower truck lovingly called Lola or a 2006 silver Airstream bought by Julian Payne that houses the Original Mobile Barbershop Co.
There's a pink truck adorned with the name Le Fashion Truck in black script.
"We want to be in Venice one day and in Santa Monica one day and the Valley the next," said Stacey Steffe and Jeanine Romo, Le Fashion Truck owners.
Don Rich is a creative director at an advertising agency, but in his Skullastic bus, he is the "Headmaster." Rich creates unique, homemade school supplies and takes to the road with a mission.
"Ten percent at least of everything that we make every day goes back to schools,” Rich said. “One month we give it to a school in need. The next month we give it to a school that is doing something innovative.