Instragram Loses 25% of All Users in Aftermath of Privacy Rule ChangeSubmitted by PWA on Sat, 12/29/2012 - 08:54
Instagram users outraged over new rules made good on their threat to dump the popular photo-sharing app.
The app, which Facebook acquired for $1 billion earlier this year, may have shed nearly a quarter of its daily active users in the wake of the debacle, according to figures from AppData.
“[We are] pretty sure the decline in Instagram users was due to the terms of service announcement” on Dec. 17, AppData told The Post.
Instagram, which peaked at 16.4 million active daily users the week it rolled out its policy change, had fallen to 12.4 million as of yesterday, according to the data.
Last week, Instagram changed its terms of service to pave the way for advertising.
The new language would have allowed the company to sell user photos for advertising and promotions “without any compensation to you.”