Al Jazeera just bought Current TV - Not for the content, but the channelSubmitted by Michael Nystrom on Thu, 01/03/2013 - 13:12
In business school, they teach you about the four P's of marketing: Price, Place, Product, Promotion. Al Gore's Current TV never took off (because it wasn't very good), but it has a line into 40 million American homes via cable TV. Al Jazeera has a great news organization, but has been shut out of U.S. homes. Few cable nets would carry them. Current just traded the second P - Place for Al Jazeera's third P - Product. Here's a little free promotion from the NY Times:
Just goes to show that Content is not always king.
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9:16 p.m. | Updated Al Jazeera, the pan-Arab news giant, has long tried to convince Americans that it is a legitimate news organization, not a parrot of Middle Eastern propaganda or something more sinister.
It just bought itself 40 million more chances to make its case.
Al Jazeera on Wednesday announced a deal to take over Current TV, the low-rated cable channel that was founded by Al Gore, a former vice president, and his business partners seven years ago. Al Jazeera plans to shut Current and start an English-language channel, which will be available in more than 40 million homes, with newscasts emanating from both New York and Doha, Qatar.
For Al Jazeera, which is financed by the government of Qatar, the acquisition is a coming of age moment. A decade ago, Al Jazeera’s flagship Arabic-language channel was reviled by American politicians for showing videotapes from Al Qaeda members and sympathizers. Now the news operation is buying an American channel, having convinced Mr. Gore and the other owners of Current that it has the journalistic muscle and the money to compete head-to-head with CNN and other news channels in the United States.
Continue at the Times