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Forbes: Personal Branding Around Communities and Political Beliefs

Personal Branding Around Communities and Political Beliefs
1/14/2013 @ 11:52AM

I recently got a humorous pitch from a real estate agent in New Hampshire, where, he wrote in his email, “there is a theme-branding wave that is part capricious, part serious business.” At first his proposal made me giggle, but then I saw how it reflects the ways in which personal branding is growing into community branding and vice versa.
The flag of the Free State Project, a modified...

People have long considered where they live to be a central part of their identities and personal brands. Being based in New York City sends a different message from being based in Connecticut, and both tell a vastly different story from having chucked it all to live on a ranch in Montana. States are part of our narratives.
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The libertarian-leaning “Live Free or Die” state seems particularly suited to this phenomenon. Its population is small, its political persuasion clearly contrarian and its living conditions harsh. The realtor who pitched me, Mark Warden, had figured out how to take “Brand New Hampshire” to an extreme that, in turn, helped him build his own brand as a property broker and political candidate.

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