Killer Campaign Idea?
Hey Guys...I had what I thought was a really revolutionary idea to help Ron Paul get the kind of TV saturation he needs to dominate the race. However, I'm not sure if this would be legal (depending on election laws) and if the Paul campaign would go for it...so I need your input to help fill in the blanks and possibly get the right people's attention.
Here's the idea:
1. Get the Paul campaign to either create and/or approve 5 TV commercials that convey the Ron Paul message.
2. Have the Paul campaign post the ads at SpotRunner (http://www.spotrunner.com) and add them to the SpotRunner library.
3. Ron Paul supporters create accounts with SpotRunner.com, then create (and pay for) their own Ron Paul media blitzes by running TV commercials in their area.
Pros:
1. Spotrunner is easy to use, and it's relatively cheap.
2. Ron Paul supporters can run Ron Paul TV ads in THEIR OWN MARKETS, or in key areas (Iowa, New Hampshire, etc.)
3. The Paul Campaign would have control over their message by ensuring only approved messages would be added to the SpotRunner library.
4. Since individuals are buying airtime on their own they can spend whatever they want running ads of their choosing. Wouldn't this effectively skirt election law restrictions by removing the paul campaign from actually purchasing the airtime themselves?
Cons:
1. Illegal according to election laws?
I've already called SpotRunner and posed the hypothetical to one of their reps who said it was completely doable, but that's really a conversation for the Ron Paul campaign and SpotRunner, not me.
Just an idea. Also...this same concept could be applied to radio using the Google adsense for radio. A possible downside would be that the Paul campaign would have less control over the radio ads that were run, but maybe that's not as important as I'm guessing.
Does anyone know whether this is legal? If not...could it be adapted in such a way that it would be legal?




















I don't think you can do
I don't think you can do Candidate based ads but can do Issue based ads. I wonder what issue might resonate with the American voting public and also be closely identified with Ron Paul (the constitution, ending war in Iraq, restoring liberty). So issue ads are acceptable.
Another practice we've not yet seen but only because major candidates are dumb is using Ron Paul to promote something on your website. Like say, an interview with Ron Paul or a discussion on the constitutionality of taxation. If you are advertising your product, not the candidate, then you may be able to use him as a spokesperson. He is one of the most googled people on earth.
This, of course, assumes that the money you're spending on ads is money you could not otherwise donate to the campaign or use to host a fund raiser for the campaign.
You can with the restrictions I pointed out below
Please see my response just 2 messages below the one you typed in. You CAN do candidate ads as long as you don't coordinate with the campaign. It's all in the response below with a link to an analysis of the law. You just have to follow the proper procedures.
Paul
A Ron Paul Video Contest?
Thanks to "pchanson" for the detailed legal analysis. So...if the only way to make this idea happen legally is without the assistance and collaboration of the Paul campaign couldn't we have a contest for the top 3 Ron Paul commercials?
Obviously, if these spots were to be placed nationwide they would have to be top notch. Spotrunner requires their spots be submitted in 10-bit uncompressed NTSC format, so the quality and format requirements would knock most YouTubers out of this. I do believe that there is a strong, highly skilled creative community pulling for Dr. Paul and they might pitch in for a cause like this.
Maybe YouTubers could submit ideas and then the winning concepts could be made into high-end spots. Thoughts anyone?
Good idea.
Great Idea...and push the question to the campaign. Get on the phone. Call and call again and again. Make sure you include the idea that its a Feedback Loop with the GrassRoots ....thus he will be tapping the power of the internet.
Legal?
I think the new campaign laws restrict commercials supporting a particular candidate paid for by someone other than the candidate himself, but only for a "blackout period" close to the time in which the election is to be held. The blackout is I think doubled before a general election. It may be 30 days before a primary and 60 days before a general. It was part of McCain-Feingold so it can easily be checked. If these are correct, then it can still be done but would need to be done soon. Also, If the campaign produces the ad and someone else pays for getting it on the air, I'm not sure if that's legal. That type of collaboration may not be legal. I can't say for sure. Actually, I found this:
"Electioneering Communication: Coordinated Communications as Contributions (sec. 202)
Electioneering communications are regarded as contributions to a candidate or party's committee (and, thus, subject to hard-money limits) if the sponsor of the communications coordinates the ad with a candidate or party committee."
"Electioneering Communication: Disclosure (sec.201)
Senators Olympia Snowe (R-ME) and James Jeffords (R-VT) offered the following electioneering communication provisions which target broadcast issue advocacy by interest groups, political organizations, and other persons. Every organization (not otherwise banned from making electioneering communications) must report any expenditure of $10,000 or greater on broadcast electioneering communications made. An election communication is defined as any broadcast, cable or satellite communication that clearly refers to an identified candidate; is run within 60 days of a general election and 30 days within a primary, convention or caucus; and is made to an audience that targets the electorate for that office."
"Senator Arlen Specter (R-PA) introduced an amendment that would in the event the Snowe-Jeffords provisions are struck down by the courts, apply a different standard to communications promoting, supporting, attacking or opposing a candidate. If a communication, at any time during the year, is "suggestive of no plausible meaning other than an exhortation to vote for or against a specific candidate," then such an advertisement would be required to be disclosed according to the conditions set forth in McCain-Feingold."
"A disclosure report must be filed with the FEC within 24 hours of an expenditure being made and must include the following information: name of person buying broadcast time, treasurer's name, organization contact information, the election and name(s) of candidates identified in the advertisement, names and addresses of all donors contributing over $1,000, and all disbursements over $200."
Both of the above were from an analysis of McCain/Feingold found at this website:
http://www.brookings.edu/gs/cf/debate/MF_summary.htm#sec202
So, apparently the collaboration IS a problem but not necessarily the commercials themselves as long as the expenditure is reported to the FEC within 24 hours and are are not produced by a corporation, union or a 501(C)4 as the following 2 demonstrate:
"Electioneering Communication: Restrictions on Corporations and Labor Unions (sec. 203)
Corporations and labor unions are prohibited from running or indirectly financing electioneering communications identifying or targeting a federal candidate within 60 days of a general election. Only a corporation or labor union's registered PAC may fund such activities with hard dollars."
"Targeted Election Communication (sec. 204)
Senator Paul Wellstone (D-MN) proposed an amendment that prohibits non-profit corporations exempt under sections of 501(c)(4) and 527 of the Internal Revenue Code from running "targeted communications." A targeted communication is a broadcast, cable, or satellite communication run within 60 days of a general election (or 30 days of a primary election) featuring the name or likeness of a candidate whose audience primarily consists of the residents of the state associated with the identified candidate in the advertisement."
I knew there was something about 30 and 60 days before elections but it applies to unions, corporations and non-profits, so individuals can do whatever want as long is it is reported in a timely fashion. Hope this helps.
The collaborative effort is out though otherwise it falls under hard money limits of 2300 dollars. Hard to get a commercial on the air for that price unless, and not sure if this runs afoul of the rules as well, that people pool the money and the campaign reports it as a hard money donation.
Paul
Not sure if this would be
Not sure if this would be legal by Election regulations.
What if the Paul campaign weren't involved at all?
Check out these political spots at spotrunner:
http://spotrunner.com/Ads/Ads.aspx?keywords=political
I know they are generic feel-good political ads, but hypothetically if I were to have that ad customized to say "Vote for Ron Paul" at the end and run that commercial completely on my own, wouldn't I be just another individual free to do as I please with my own money? Or am I just blissfully ignorant of the way things work politically? ;)
Here's hoping.
Call the RP campaign
Call the RP campaign
http://www.rxforliberty.com/10/
Cedar Park, Texas
5 Aug 2007
yeah - anyone here close to
yeah - anyone here close to the campaign?
This is a really good idea if it turns out to be legal.