Facebook Lacks the Qualities to be EliteSubmitted by Michael Nystrom on Tue, 01/22/2013 - 09:47
by Caleb Garling | SF Chronicle
...The list [of elite tech companies] is a short one. Usually, it includes Google, Amazon, Apple, Facebook and (debatably) Microsoft. Investment giant Kleiner Perkins suggests it's the first four, and the folks at TechCrunch echo as much.
The Economist featured the first four on the cover of a December issue on the "Battle of the Internet giants," and gave honorable mention to Microsoft in the article. (You can't list Samsung yet - not until it doesn't depend on Google for its mobile operating system.)
Big, but not deep
I agree with that list, including Microsoft - except for Facebook. Cross it off. And not just, as some have joked, because eliminating Facebook "would boost national productivity." It's more about the way Facebook seems to view the future.
Facebook has often made it clear, including again this week, that it wants to be a walled garden. Its most significant tentacles to the Web outside its own network consist of Connect and flimsy "Likes." Otherwise the company's business depends on you checking your News Feed.
Graph Search, this week's announcement, was just an improved search engine within Facebook. Zuckerberg and company want you to forget the rest of the Web (and considering how bad its mobile app has been, you'd think your phone, too).
---- end snip