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Super Bowl XV11 Breaks Ratings Record

Super Bowl XV11 Breaks Ratings Record

By DOMINIC PATTEN | Monday February 4, 2013 @ 6:29am PST

The Baltimore Ravens won the game but Super Bowl XLVII was a victory for CBS on Sunday. With an average overnight household rating of 48.1/71, the game was the highest-rated Super Bowl in metered market history. The matchup between the Ravens and San Francisco 49ers in New Orleans breaks the 47.9/71 record set by Super Bowl XLV in 2011. It’s also up 1% from the 47.8/71 of last year’s New York Giants-New England Patriots game: Super Bowl XLVI on NBC was the most-watched event in U.S. TV history with a total of 111.3 million viewers. In its ratings today, CBS excluded the span from 8:45-9:15 PM ET that saw a power outage hit the Superdome, pulling data instead from the 6:30-845 PM and 9:15-10:45 PM slots.

Related: Power Outage During Super Bowl XLVII

Sunday’s game peaked with a 52.9/75 in its last nail-bitting half hour, when it looked like the 49ers might pull off a historic comeback from what had been a double-digit deficit before the power outage. Beyoncé’s halftime show extravaganza, which occurred in the 8 – 8:30 PM ET time slot, scored a 48.2/71. That’s down from the 48.1/72 of Madonna’s 2012 halftime performance. Following the Super Bowl and starting late because of the outage delay, CBS freshman drama Elementary averaged 12.0/24 in metered markets. The 11:11 PM ET start of the contemporary Sherlock Holmes series was the latest for any post-Super Bowl program in the prime placement postion. Fast affiliate ratings are not time-zone adjusted, so expect to see them change in the final numbers. (Time-period adjusted fast nationals are expected later this morning, and we’ll update then.) In the meantime, here is a list of the five highest-rated Super Bowls ever in overnight ratings, as well as the top 10 metered markets for Sunday’s game.

1. 48.1/71 – Super Bowl XLVII, Ravens 34-49ers, 31, CBS

2. 47.9/71 – Super Bowl XLV, Packers 31-Steelers 25 (Fox)
3. 47.9/68 – Super Bowl XXI, Giants 39-Broncos 20 (CBS)
4. 47.8/71 – Super Bowl XLVI, Giants 21-Patriots 17 (NBC)
5. 47.4/NA – Super Bowl XIV, Steelers 31-Rams 19 (CBS)

Top 10 Metered Markets For Super Bowl XLVII

1. Baltimore 59.6/83
2. New Orleans 57.1/77
3. Washington, DC 56.9/80
4. Norfolk 55.8/76
5. Dayton 54.6/72
6. Columbus, OH 54.3/73
7. Indianapolis 54.2/76
8. Richmond-Petersburg 53.7/74
9. Milwaukee 53.4/73
10. Jacksonville 53.3/70

Read more: http://www.deadline.com/2013/02/tv-ratings-super-bowl-xlvii-...




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Super Bowl? What Super Bowl?

Does that have anything to do with the Goldilocks and the Three Bears fairytale?

Is it a cousinly reference to the 'supersize me' McDonald's fast food ad campaign revealed to be an unhealthy diet consumed by Americans?

Is it the receptacle used to hold doggy-doo picked up by the Super Duper Pooper Scooper?

Is it really that large concave container where Superman keeps his supply of anti-kryptonite hidden from Lex Luthor?

Oh wait, I know! You really meant Super Colon Blow, as advertized in the famous Saturday Night Live skit (see: http://www.hulu.com/watch/10304 )?

Yes that's it, Super Colon Blow not Super Bowl.

Power outage planned and staged

Total fake blackout so they could run more commercials at $4 million for a :30 spot. Think it's conspiracy. Just work the numbers.

beephree