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Google Glass: Orwellian Surveillance Made Cool

New technology will make us all agents for Google. Nick Pickles, Director of Big Brother Watch, says the implications for privacy are profoundly worrying.

By Nick Pickles | The Telegraph | 19 Mar 2013

In the online world – for now, at least – it’s the advertisers that make the world go round. If you’re Google, they represent more than 90% of your revenue and without them you would cease to exist.

So how do you reconcile the fact that there is a finite amount of data to be gathered online with the need to expand your data collection to keep ahead of your competitors?

There are two main routes. Firstly, try as hard as is legally possible to monopolise the data streams you already have, and hope regulators fine you less than the profit it generated. Secondly, you need to get up from behind the computer and hit the streets.

Google Glass is the first major salvo in an arms race that is going to see increasingly intrusive efforts made to join up our real lives with the digital businesses we have become accustomed to handing over huge amounts of personal data to.

The principles that underpin everyday consumer interactions – choice, informed consent, control – are at risk in a way that cannot be healthy. Our ability to walk away from a service depends on having a choice in the first place and knowing what data is collected and how it is used before we sign up.

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http://www.telegraph.co.uk/technology/google/9939933/Google-...



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