CNN and MSNBC Shows Debut In Ratings ToiletSubmitted by go213mph on Sun, 04/07/2013 - 18:42
What do "Big Rig Bounty Hunters" and "Swamp People" on History Channel have in common? They both pummeled CNN and MSNBC's brand new shows' debuts last week in the ratings.
CNN's attempt to mimic Fox News' hugely successful "The Five" with a five person panel show called (get to) The Point" seems to have crashed and burned in spectacular fashion. The week-long tryout at 10:00 PM ET, in place of an Anderson Cooper repeat, was dead last in cable news ratings, finishing behind CNNHLN and CNBC.
The Donny Deutsch show that is the brain child of new network chief Jeff Zucker had such a dismal week that their Thursday number barely registered at all in the Nielsens. Only 61,000 viewers in the 25-54 demo tuned in and 249,000 in all. Compare that to 191,000 and 573,000 for HLN After Dark in the same time slot. Yes, more than double the viewers for "(get to) The Point" preferred to just have a person sitting behind a desk reading headlines to CNN's new offering. Ouch.