1 vote

i know everyone's mostly focused on Boston but i thought this was interesting. Neilson study on media trustworthiness.

"The findings show that entertainment platforms engage consumers frequently, but news, particularly from newspaper media, are viewed as more trustworthy and have distinct advantages in the efficacy of the advertising they provide. The findings also show how much growth potential exist for different media in extending their reach and engagement through mobile.
This online survey of 5,000 adults conducted by Nielsen and underwritten by the Newspaper Association of America, was fielded from December 9, 2012 through January 8, 2013 and the margin of error is 1.4%."

http://www.insideradio.com/Article.asp?id=2641891&spid=32061...

http://www.naa.org/About-NAA/Events/Archives/2013/NAAmediaXc...