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Geico’s TSA-Friendly DoughBoy Commercial Is A Loss For Liberty

I’m sure almost anyone who owns a television has seen Geico Insurance’s now ever-present commercials with the theme of “Happier Than…” The series follows musclebound bodybuilders who flex while guiding traffic, Paul Revere with a cell phone, et cetera. They range from mildly amusing to clever (as with the Paul Revere spot). However, the most recent addition is one that I find to be incredibly distressing – a commercial featuring the Pillsbury DoughBoy (PBD) going through a TSA checkpoint, where he is repeatedly fondled while giggling happily.

Some may read this and think that this is an absurd thing to worry over, but I assure you it is not. And here is why: Once we, as a public, start to joke about something, that something has achieved a level of distinct acceptance in our society.

There is an always-present consciousness behind humor, and when it is appropriate to joke about a topic. South Park famously announced that the amount of time that has passed for something tragic to become funny is 22.3 years. Their example was AIDS, which has been around long enough for it to become accepted as a part of the society we live in, and thus lose it’s stigma. Jokes are constantly labeled as “too soon,” when they violate what is commonly held to be a topic that is still taboo – this can range across a wide variety of topics, from disease to terrorist attacks to religious ideology to rape.

When it is no longer “too soon” to joke about something in the broader swath of society, it means that something has been accepted as fact and the strongest emotional reactions to that topic have been more or less stripped away.

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I Don't Have TV

Tee Hee


This shouldn't surprise

This shouldn't surprise anyone given Warren Buffet's history of support for big government policies. Why wouldn't he throw the TSA a bone.



don't be so frikkin serious....I think its sorta funny....

i agree.

It is a loss fur liberty. Giving the perception that it's acceptable and something we have to live with even as people have been seriously violated and humiliated by tsa agents who are on power trips.

Don't lose faith though. More and more people are becoming fed up with it.

Homeland security statement: patriotism is now considered terrorism.
I love www.isidewith.com shared it with everyone I know. If anything they realize its not just a red and blue idiot running for reelection.

First they laugh

tells me right there the whole thing is designed to fail.

Yeah, getting molested is like being tickled.

It is funny, it is cute...
I don't fly. I may change insurance carriers. I called them and told them that as a survivor of sexual assault, I have been unable to fly since the TSA was legally enabled to molest people. I told them I did not find anything funny about the commercial at all, and if it was not pulled from the air, I would change carriers.
Thanks for posting.

Love or fear? Choose again with every breath.




GEICO = Government Employees Insurance Company


Ill never look at my biscuits the same way again...

*Advancing the Ideas of Liberty Daily*

If only more people on the DP..

Would pay attention to this post, I'd consider my biscuits buttered.

meekandmild's picture

Isn't that what happens with the TSA

buttering your biscuit? ;)