3 votes

The Hidden Persuaders by Vance Packard

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.

interview with the author:


http://youtu.be/RsRt99AtmtQ

on amazon:
http://www.amazon.com/The-Hidden-Persuaders-Vance-Packard/dp...

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SteveO24's picture

Bumper

cars

Love this book. Gonna have to check out 'The Ultra-Rich'

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Don't feed the pandas. Ever.