Ben Swann Ain't No Idiot.Submitted by Chris Goodbudski on Mon, 06/17/2013 - 01:14
People are up in arms about Ben Swann's Kickstarter campaign seeking 1.25 million dollars for his new freedom and liberty media project.
"It's too much to ask" say some. "He'll be humiliated, discredited, and dismembered when he fails" say others.
But Ben ain't dumb.
He knows what's going on, what's up and what's going down. He's off a string of wins and is aware of the sophomore jinx. He knows his public, he knows what money is, and he knows how not to lose.
KICKSTARTER CAMPAIGN A NO-LOSE PROPOSITION
Kickstarter is a new phenomenon just now introducing itself to the collective consciousness of America, having recently surpassed half a billion dollars in funding arranged through its online service. To say it is merely a project-funding website, an angel locator, or place for those seeking a handout, is a disservice.
It is many more things than these to the savvy researcher.
For Swann, an inveterate researcher, Kickstarter offers a most unique price-discovery method for the unique (I would argue) service he provides. If he achieves his lofty million-plus goal he gets the funds less Kickstarter's 5% fee and the Amazon payment-processing fees of 3-5%. If he 'fails' in his goal he will still be able to discover the amount of funding he could realistically expect to ask for either from his fanbase, through some future Kickstarter project, or by some other means of funding.
Similar, actually, to the method Kickstarter itself actually recommends for projects that expect to eventually achieve completion. The marketplace at work in a more perfect field.
THIS AIN'T BEN'S FIRST KICKSTARTER ATTEMPT
There was a previous attempt which lasted 12 hours or so previously which netted many thousands before being canceled. (memory? please correct)
HE'S ONLY DOING 45 DAYS, NOT THE FULL 60 ALLOTED
Kickstarter campaigns can run for up to 60 days. Ben opted for just 45. How's that now? Didn't he know?
Yes he knows. And one other thing:
Ben Swann Ain't No Idiot.