Increasing Facebook 'likes' cost State Department $630,000; Hillary's watchSubmitted by SteveMT on Fri, 07/05/2013 - 11:57
[Another reason for incarcerating Hillary Clinton.]
Facebook ‘likes’ come at high cost to State Department
The State Department dished out more than $600,000 in Facebook advertising campaigns in an attempt to increase its fan base on Facebook.
According to an inspector general report, the department increased its Facebook fans from 100,000 to more than 2 million “likes” over two major advertising campaigns. The advertising also helped to increase fan counts for State’s foreign language pages, now with more than 450,000 fans.
The Bureau of International Information Programs spent the money on these advertising campaigns between 2011 and March 2013.
For many agencies, it’s illegal to spend money on social media advertising, and an agency with a successful social media strategy will rarely resort to paid advertising, according to one insider.
Inspector General Report at:
State Department bureau spent $630,000 on Facebook 'likes'