Adobe Doing the Dirty with the NSASubmitted by HanginWithRothbard on Thu, 07/11/2013 - 01:20
All is not well in Zion. We all know that the NSA is finishing the data center in Utah and the Snowden thing has everyone looking at Google and Facebook. But what about Adobe?
The connection is Omniture. Omniture, a Utah based data analytics company started by Josh James and John Pestana, was bought by Adobe in 2009 for $1.8 billion. I met John Pestana in 2007 while studying Entrepreneurship at BYU. He is an amazing guy, a very dedicated Ron Paul supporter, and is bank rolling the Libertas Institute, a Utah based austro-libertarian think tank. But I think I know what opened his eyes.
Omniture is everywhere. Look at the cookies on your machine. You will find Omniture and Adobe Insight cookies by the hundreds. Omniture is THE platform for crunching through massive amounts of data in real time. And we all know that the NSA data center has plenty of data to crunch. My curiosity got the better of me when last year Adobe built a massive campus within spitting distance of the location of the NSA facility.
I've got to give props to Adam Curry of the No Agenda Show for digging up a white paper by Adobe. This white paper is about Adobe Insights, Adobe's rebranding of Omniture... for use by government data thugs. Here are a few choice quotes from the white paper:
Government agencies and organizations need close to real-time access to data as it’s collected to respond effectively to issues that analysis reveals.
Dedicated government agency analysts, including those in law enforcement and military organizations, perform regular intelligence analyses that are critical to the day-to-day operations and stability of the country. These analysts assemble and process data from myriad sources that include open sources like the Internet and closed sources such as intelligence records in government databases.
In addition, intelligence analysts must identify patterns and persons of interest from billions of raw data points. They need to quickly combine cell phone, Global Positioning System (GPS), email, and call detail records to produce valuable intelligence, and they need to explore vast volumes of data without the help of a large IT team creating a new view or cube for every new question that arises.
Every phone call, credit card transaction, and visit to a website creates a data point that is collected and stored in a different system.
The second issue is that the data is in a multitude of disparate data types. Transactional data that provides information about events, such as credit card purchases, the details of a cell phone call, or an airline flight booking. There is also streaming data, or a continuous flow of log-type information that follows movement, such as a web log that streams information on what a user is doing!every page visited, every click, every item viewed, and so forth. Lastly, unstructured data is constantly being generated¸ such as blogs, comments on articles, discussion forums, email, and other socially driven communication and commentary. Combining these disparate data types into one common environment for analysis is a daunting task.
Adobe Insight combines the ease of use and graphical sophistication made popular by the interactive entertainment industry with the raw data processing power of parallelized real-time computing. [This] breakthrough combination of interactive visualization and real-time data analysis capabilities is disruptive technology that can redraw the capabilities of government and private sector alike.
Download the white paper here.
Now there is one more thing I want to look into. John Pestana is a good guy, a friend of liberty, and has donated a LOT of money behind the scenes. I think this relationship with Adobe is what woke him up. Now, what about his partner, Josh James? Josh James is building another company, DOMO. DOMO is Omniture for business intranets. It's purpose is to crunch through the massive amounts of data within companies. Is it possible that Josh James is going to cash out by empowering government to peep inside closed, highly secure networks? In a day when the IRS will be dictating health insurance requirements, it is not beyond the realm of possibilities.