12 votes

Why!? Why Are Americans Turning Against Beer?

Bad news for brews: Among the youngest Americans, beer preference is collapsing.
DEREK THOMPSON | AUG 5 2013 | THE ATLANTIC

Poor beer.

Just 20 years ago, it was America's most popular alcoholic beverage by far. Since then, per capita consumption of beer down 20 percent and despite population growth, annual domestic production has fallen down, too.

Gallup's new alcoholic preferences survey, summed up in the image above, finds that beer's lead over wine has slipped by 20 percentage points since the early 1990s. But the demographic breakdown is even more brutal. Young drinkers and nonwhite drinkers saw the steepest falls in beer preference. In other words, the fastest-growing segments of the country are also running the fastest away from brews.

Here are drink preferences among the youngest generation:

... and among nonwhites:

(CONTINUED)

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I'd be curious...

...to see if the frequency of drinking among those surveyed has also changed over that period.

Their

turning mostly against mass produced beer, but craft brewing has only grown more popular in place of it. There is also a wider trend in the Homebrewing scene that has grown exponentially in the past decade. Making your own beer instead of buying it would effect those numbers too. Im a proud home brewer, its fun, I save money and end up with an awesome product.

Im doing my part to save it

http://www.dailypaul.com/293305/tonight-on-tap-bavarian-blis...

For Freedom!
The World is my country, all mankind is my brethren, to do good is my religion.

probably economics

4 martinis is cheaper than 8 beers and probably has the alcohol content of 10.

Heineken...

I like to have beer, not in excess...but I do like that cold Heineken from the bottle :) Plus have you ever been to their factory and see how it's made!? Amazing...they really put a lot of love into their product :) and it shows!

Fear knocked on my door and Faith answered!

Do you guys have warning labels on beer now?

Similar to those on cigarettes?

Also are alcohol sales taxed at a higher rate?

I think government is going out of its way to reduce drinking.

One day maybe it will face further bans like smoking.

Personally I love a big night on the frothies. It is like hitting a reset button on my brain. All my worries are gone and I can go again.

Lord Acton, Lord Chief Justice of England, 1875 - "The issue which has swept down the centuries and which will have to be fought sooner or later is the People v. The Banks."

Sophistication

I think tastes are becoming more sophisticated. Miller Lite doesn't cut it anymore. In a global market, people are starting to find niche brands that they like. Wine and booze in America have generally gotten a lot better. Beer has gotten a TON better with craft brews. However, if someone is going to not drink Miller, they may drink wine over a craft beer because craft can be to potent of a flavor if you're not into it. Sweet wines are whats become much more popular to drink.

The same has happened to coffee. When I order now, I can't just say coffee. I have to pick which grower in which country I want it from. It sucks because I just want coffee but it's true.

I'm kind of over it.. I've

I'm kind of over it.. I've gone the organic graped wine or the straight whiskey. All the top beer companies don't care what they put in their stuff as long as it gets you drunk.

I drink bourbon. Tastes

I drink bourbon. Tastes better, don't have to drink 48 oz. of liquid to get a buzz. I usually don't feel as terrible the next morning. Don't have to store it in a refrigerator.

Turning against beer?

Because swimming against the tide can be fun sometimes..

www.youtube.com/truefictions

I try to change people every day. Do You?

deacon's picture

or swimming in beer

like this guy at Samuel Adams,the 27 sec mark

If we deny truth before your very eyes,then the rest of what we have to say,is of little consequence

They're all dead!

It seems almost like all the power brokers who comprised the faction that got hemp banned in the first place have all died out and their successors are all sitting around with the munchies wondering what the motivation of their elders could have possibly been to make it worth it?

"New Beer" - Marijuana Policy Project NASCAR Ad

Ya this actually aired recently...


http://youtu.be/7H8Cz9woC2A

- Grow Mushrooms at Home
http://subfarms.com

Awesome Ad

Ain't it the truth... Stress Reliever, no hangovers and no violence.

God's gift to mankind!

My favorite beer

is cannabis.

I get angry/depressed/tired when I drink, so I tend to stay away.

Simple Facts and Plain Arguments
A common sense take on politics and current events.

www.simplefactsplainarguments.com

People ask "Hey Chris! What's your favorite beer?"

So I tell them "Oh, usually my third or fourth one."

Pandas is bad.

Craft and Micros

Are up. Who cares about the beers with no flavor.

Craft brews are on the rise

Although the Big 3 American breweries (Now not American companies) Bud, Miller, Coors may be on the decline, craft and microbreweries are thriving. What is not taken into account is the ABV in these brews, which is more often than not 2-3 times as strong. While a Bud may be 3%, most craft are around 6-7%, with many being upwards of 8-9%. That's 1/2 or 1/3 the consumption, while maintaining the same intoxication level.

deacon's picture

the most interesting man in the world

If we deny truth before your very eyes,then the rest of what we have to say,is of little consequence

My fave ad

Thanks D.

LL on Twitter: http://twitter.com/LibertyPoet
sometimes LL can suck & sometimes LL rocks!
http://www.dailypaul.com/203008/south-carolina-battle-of-cow...
Love won! Deliverance from Tyranny is on the way! Col. 2:13-15

deacon's picture

same here

i get a kick out of them,youtube has whole
compilations of them
they never fail to put a smile on my face :)
and,you are welcome
deacon

If we deny truth before your very eyes,then the rest of what we have to say,is of little consequence

Because beer is something

Because beer is something that is mainly drunk at parties, and is something that is drunk when a person is planning on driving. Liquor...forget driving. Wine...something drank at home at dinner. Since the consequences for DUIs and what it takes to get one is getting out of control, beer is the one that is going down. I don't know where you came up with 20 percent. You also have everyone turning into a trendies, so you have people buying microbrewery beer in six-pack form instead of your 30 pack of some light NASCAR hick urine beer, and getting into wine.

Please come join my forum if you're not a trendy and agree with my points of view.

Because most beer is nowdays...

With various chemicals added.

I drink right now my fave beer Olde English from Milwaukee.

Cheers!
To Liberty!

LL on Twitter: http://twitter.com/LibertyPoet
sometimes LL can suck & sometimes LL rocks!
http://www.dailypaul.com/203008/south-carolina-battle-of-cow...
Love won! Deliverance from Tyranny is on the way! Col. 2:13-15

Yeah I don't feel good when I drink a mass produced beer

But at Oktoberfest in Germany we drank fresh lager everyday.

No hangovers.

Lord Acton, Lord Chief Justice of England, 1875 - "The issue which has swept down the centuries and which will have to be fought sooner or later is the People v. The Banks."

Poor beer, my ass.

Another factor not being mentioned: Cannabis.

Why? Healthier. No hangover. Cures hangovers. Food tastes better.

Don't get me wrong, I love enjoying a Fat Tire while grilling, it just makes me feel like crap afterwards.

Cannabis > alcohol

If you don't know your rights, you don't have any.

I just kept scrolling down.

until I found the right answer. I knew it would be here somewhere...and bam there it is.

+1

100%

fuckin' truth right here.

Simple Facts and Plain Arguments
A common sense take on politics and current events.

www.simplefactsplainarguments.com

You get one official upvote from me

and another 419 unofficial upvotes.

20 States with medical marijuana equals...

...bad news for beer.

Too all that responded to my comment:

Thank you very much.

This is a serious subject in my life because it deals with so many aspects of our culture: deception, health and healing, money, products, transportation, ecosystem, hell I could be here for days listing the many uses.

I really think if the DP were to focus on a subject like this and ONLY this, we could do some serious damage to oil companies and Big Pharma.

Bill Hicks sums it up nicely:

"Saying that marijuana should be illegal is like saying GOD made a mistake."

If you don't know your rights, you don't have any.