Why!? Why Are Americans Turning Against Beer?Submitted by Diamond Dog on Tue, 08/06/2013 - 13:34
Bad news for brews: Among the youngest Americans, beer preference is collapsing.
DEREK THOMPSON | AUG 5 2013 | THE ATLANTIC
Just 20 years ago, it was America's most popular alcoholic beverage by far. Since then, per capita consumption of beer down 20 percent and despite population growth, annual domestic production has fallen down, too.
Gallup's new alcoholic preferences survey, summed up in the image above, finds that beer's lead over wine has slipped by 20 percentage points since the early 1990s. But the demographic breakdown is even more brutal. Young drinkers and nonwhite drinkers saw the steepest falls in beer preference. In other words, the fastest-growing segments of the country are also running the fastest away from brews.
Here are drink preferences among the youngest generation: