12 votes

Why!? Why Are Americans Turning Against Beer?

Bad news for brews: Among the youngest Americans, beer preference is collapsing.

Poor beer.

Just 20 years ago, it was America's most popular alcoholic beverage by far. Since then, per capita consumption of beer down 20 percent and despite population growth, annual domestic production has fallen down, too.

Gallup's new alcoholic preferences survey, summed up in the image above, finds that beer's lead over wine has slipped by 20 percentage points since the early 1990s. But the demographic breakdown is even more brutal. Young drinkers and nonwhite drinkers saw the steepest falls in beer preference. In other words, the fastest-growing segments of the country are also running the fastest away from brews.

Here are drink preferences among the youngest generation:

... and among nonwhites:


Trending on the Web

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Good news for livers and

Good news for livers and creativity.

When I do drink Beer

It is is mostly foreign beer from Europe country's that don't allow GMOs in corn, barley, wheat, rice.I don't care if the EPA says its safe to consume up to 60 oz. of Roundup. That stuff changes your DNA. All you have to do is put some around your favorite rose bush. It wont kill it. But the plant will become a mutant rose bush. Listen carefully to the song Mutant's of the Monster. By Black Oak Arkansas. Out to my herbicide, insecticide free garden,

Money talks and dogs bark


These are odd results because in my experience; it seems more and more Americans are drinking GOOD beer. I have noticed small breweries are on the rise and the public seems to be in support of them. Finally.

proverbs 20:15
There is gold, and an abundance of jewels;
But the lips of knowledge are a more precious thing.

That beer you call "good" is

That beer you call "good" is quite subjective. I think the microbrewery stuff is disgusting (all beer tastes like crap to begin with) and I'd rather spend less than $20 on a 30 pack of some light beer.

Please come join my forum if you're not a trendy and agree with my points of view.

yes it is subjective...

however that is my opinion.. I enjoy light beers on a long hot day but that is about it. Plus, you don't need 30 microbrewery beers. they have over 2x the percentage of alcohol. They may be more expensive but you need less of them to get the same buzz... plus they are much better (in my opinion)

proverbs 20:15
There is gold, and an abundance of jewels;
But the lips of knowledge are a more precious thing.

The alcohol content along

The alcohol content along with all of the spices and other weird stuff they try to do to them is why I don't like them. If I want to drink to get drunk I will drink stuff with liquor, or "girly" mixed drinks. I don't know why it's girly to want to drink stuff that tastes good. I guess it's only manly to drink beer, pee every 15 minutes, and get a hangover, or to drink shots and vomit from the ethanol.

Please come join my forum if you're not a trendy and agree with my points of view.

not really trying

to pick at you over a somewhat trivial matter, but they both have about the same amount of alcohol, around 4-6.5% The real bang for your buck are the ice beers and some other cheaper beers which are around 8%. I really don't consider them bad, not to say they are really good. These beers, such as Ice House, Keystone, are just sort of weak on flavor and a bit gassy for me to drink many alone. Pretty good to wash down a pizza or sub, but that's about it for me.

There are a couple of things not taken into account...

In this article. Beer is no longer cheap. With wages flat and unemployment high, beer has lost its appeal as a regular, every day, beverage. Drinking is more for special celebrations.

Smoking is being banned from more and more taverns. Smoking and drinking beer at a bar all evening is becoming a thing of the past. The drop in smoking in public has probably contributed to the drop in beer consumption.

A DUI charge is getting more expensive and a big source of revenue for the government. Getting pulled over terrifies me. If I am going to drink while I am out, I am going to limit it to one or two drinks. That being the case, would I prefer a mixed drink or a beer? Sometimes it is a beer, but more often it is a cocktail instead.

[F]orce can only settle questions of power, not of right. - Clyde N. Wilson