Is This Why Rachel Maddow Attacks Alex Jones?: August 2013 Ratings: MSNBC Down Double Digits - VIDEOSubmitted by emalvini on Wed, 08/28/2013 - 12:23
Is This Why Rachel Maddow Attacks Alex Jones?: August 2013 Ratings: MSNBC Down Double Digits - VIDEO
By Alex Weprin on August 27, 2013 4:24 PM
MSNBC continued its rough 2013 in the ratings, continuing to lose significant audience from 2012. The problems were particularly prevalent in primetime, with some shows losing close to -50% of viewers.
The ratings for August 2013 (Nielsen Live + Same Day data):
Primetime (Mon-Sun): 520,000 Total Viewers / 173,000 A25-54
Total Day (Mon-Sun): 348,000 Total Viewers / 119,000 A25-54
Compared to August 2012, MSNBC was down -28% in total viewers and -32% in the A25-54 demographic in total day and -36% and -32%, respectively, in primetime. MSNBC was the only cable channel to see viewership growth last August, thanks in part to live coverage from the Olympics.