Go ahead and scroll to the bottom of this page for me.Submitted by Michael Nystrom on Sat, 09/21/2013 - 03:57
Here is the page.
And scroll, and scroll, and scroll. And then scroll some more. It never ends!
That's the new thing in websites these days. It is called "the endless scroll." Have you seen it on other sites? You see it on facebook.
Looking at a site like that, the DP starts to feel a little like my clunky 2000 Nissan Sentra. Just on the cusp of electronic key entry. But mine still has a key - that kind of sticks. It is an old car. A little rusty. But dependable! Boy is that car dependable.
That website that I linked above, is like almost from a different species on another planet. Even the name. Just a two letter domain! qz.com. sleek.
But while you're over there, scrolling, look at the placement of ads on that site. Huge. Scrolling past you like billboards on a highway.
At first I see a bunch of giant ads for Boeing. Big -- HUGE -- animated ads for Boeing. These are not standard sized ads. They are custom.
Then after each giant ad is a giant picture, that is the lead for the next story on the ever scrolling page.
Then, after some miles of scrolling, the latest territory boasts big SIEMENS ads. Railway - Locomotive ads. And then there's a BIG ARTICLE about Siemens, and I'm halfway into it before I wake up and scroll backwards some notches to find, indeed
at the beginning.
Now they're on to serving me up CITI ads.
Notice the extreme minimalism in design. Minimalist the extreme. Like Google, this sites and others like seem to have taken a very important part out. The heart.
So there it is friends. The future sneaking in on us.
Someday, maybe guys like me won't be able to put up websites like this. Maybe one day they'll all look like that.
This is, a kind of golden age of the internet. I cherish what we have here, guys, (and gals).
And now, a word from our sponsor!