Satisfries: Pop or Drop?Submitted by Michael Nystrom on Sun, 09/29/2013 - 21:29
Burger King has got a new thing, called "satisfries." National PR is brought to you by The Today Show, which informs us:
As fast-food restaurants try to offer more healthy alternatives, Burger King is looking to reinvent the original sinful drive-thru pleasure by rolling out new low-fat French fries.
Beginning Tuesday, Burger King’s new “Satisfries” will be available at all of its restaurants across the country. The crinkle-cut fries contain 40 percent less fat and 30 percent fewer calories than McDonald’s fries, according to the company. Compared to the French fries Burger King currently serves, Satisfries contain 30 percent less fat and 20 percent fewer calories.
Wow, really? It just sounds like a contraction in terms. A Healthy french fries. But here's BK's big money pitch, that I just saw while watching the game.
And here's some play-by-play from the guy who wrote Salt, Sugar, Fat.