5 votes

Satisfries: Pop or Drop?

Burger King has got a new thing, called "satisfries." National PR is brought to you by The Today Show, which informs us:

As fast-food restaurants try to offer more healthy alternatives, Burger King is looking to reinvent the original sinful drive-thru pleasure by rolling out new low-fat French fries.

Beginning Tuesday, Burger King’s new “Satisfries” will be available at all of its restaurants across the country. The crinkle-cut fries contain 40 percent less fat and 30 percent fewer calories than McDonald’s fries, according to the company. Compared to the French fries Burger King currently serves, Satisfries contain 30 percent less fat and 20 percent fewer calories.

Wow, really? It just sounds like a contraction in terms. A Healthy french fries. But here's BK's big money pitch, that I just saw while watching the game.


http://youtu.be/ajesfE2ZGDY

And here's some play-by-play from the guy who wrote Salt, Sugar, Fat.


http://youtu.be/-X0VKZ7Uwhs



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If it's on a TV commercial,

If it's on a TV commercial, you can be certain it's not "healthy."

http://www.fathead-movie.com/index.php/2013/09/25/healthier-...

SteveO24's picture

Oh the satisfries

"So good they'll make you die and go to heaven!"

Is it made with electrolytes?

.

Brawndo has electrolytes!

Brawndo has electrolytes! Plants need Brawndo!

To climb the mountain, you must believe you can.

Sure - whatever you like!

Half the fat so you can eat twice as many of them! Chase 'em with a Brawndo - the thirst mutilator!


http://youtu.be/Tbxq0IDqD04

Pandacentricism will be our downfall.

LOL! I had a Freudian slip-vigilance, of the mind:

I read that as "Sta-TIST -fries: Pop or Drop?" !!!

oy veh, been doin' this thang, whatever this thang is, for too long!

xD

Well, I'd take 'Pavlovian-vigilance,' over 'Pavlovian-acquiescence,' any day.

Predictions in due Time...
http://www.youtube.com/watch?v=zGDisyWkIBM

"Let it not be said that no one cared, that no one objected once it's realized that our liberties and wealth are in jeopardy." - Dr. Ronald Ernest Paul

Michael Nystrom's picture

Statist Fries!

Yeah, I hear you. Statist Fries. Sounds terrible. And indeed, they could be lurking around any corner. But in fact all fries are statist fries already. I'm sure a case could be made for that. One thing is certain though.

The Freedom Fry is long gone.

The only way to make sense out of change is to plunge into it, move with it, and join the dance. - Alan Watts

"The Freedom Fry is long gone."

but glad that Rep. Walter Jones, has allowed his true conscience to take over, and has since become one of the most principled champions against UnConstitutional wars.

for that, I'm glad the 'freedom fry's gone, but the Freedom Fly remains.D

you know, like 'Walter Jones, man, you so fly...'

bah ruhp bump!

no takers?

No?

none?

Thank you, thank you very much, I'm here every Wednesday nights, and from 4~6pm every Saturday Night Senior Hour at the Catskills xD

Predictions in due Time...
http://www.youtube.com/watch?v=zGDisyWkIBM

"Let it not be said that no one cared, that no one objected once it's realized that our liberties and wealth are in jeopardy." - Dr. Ronald Ernest Paul

Michael Nystrom's picture

- ba dum pum! -

- tahhh! -

The only way to make sense out of change is to plunge into it, move with it, and join the dance. - Alan Watts

..,.


http://youtu.be/9CdVTCDdEwI

Pandacentricism will be our downfall.

Michael Nystrom's picture

Nice

.

The only way to make sense out of change is to plunge into it, move with it, and join the dance. - Alan Watts
Michael Nystrom's picture

Big money backing this

I've seen the ad at least 4 times now. I heard the story on NPR. That's at least two 'touches' by the marketer. If I were a watcher of Today, that would have been a 'touch.' The interview with Michael Moss was a touch.

This is quite a sophisticated rollout. Very coordinated.

- - -

I also see an ad for REVOLUTION. I watched it for the first half-season, online. I forgot all about that show. It is still on, and apparently is on a new night: Wednesday.

The only way to make sense out of change is to plunge into it, move with it, and join the dance. - Alan Watts
Michael Nystrom's picture

No takers on the healthy fries

Let me be the first to say:

This product has zero appeal for me.

The only way to make sense out of change is to plunge into it, move with it, and join the dance. - Alan Watts
Michael Nystrom's picture

But on the other hand...

It might work, too.

It is a standard "line extension" as Michael Moss said in that second video.

The only way to make sense out of change is to plunge into it, move with it, and join the dance. - Alan Watts