Homeland Security Launches 'Pink Bullets For A Cure' Campaign to Raise Breast Cancer AwarenessSubmitted by Chris Souptonutski on Mon, 09/30/2013 - 19:51
As you already know, October is National Breast Cancer Awareness Month. As part of its public outreach, The Department of Homeland Security has partnered with the American Cancer Society to form PBFAC - Pink Bullets For A Cure, which will distribute 91 million pink bullets to internal security checkpoints throughout the nation.
The bullets will be distributed to officers at internal checkpoints, airports, and all Random Greyhound Bus Shakedown Squads across America beginning October 1. Homeland Security Agents are encouraged to load their bullets into their guns in the presence of the public, in the hopes of starting a conversation about breast cancer.
In addition, 1.6 million pairs of pink gloves have been distributed which officers are encouraged to use during full-body pat-downs of citizens, as a reminder to talk about breast cancer and how many lives it touches. They will also be encouraged to offer a brochure on breast cancer once the cavity search is complete.
The Dannon Yogurt Company is also teaming up with a donation of 10 cents for for cancer research every pink bullet that is used by Homeland Security on or at a civilian up to a maximum of $5000. 'Don't eat just yogurt - eat just Dannon Yogurt.'
A campaign of television, radio, internet, print, billboard, nightwhisper, and direct mail promotion will begin October 3 to reach each of the 315 million U.S. Civilians whose lives could be affected by the pink bullets or breast cancer, and will continue until the $300 million of emergency marketing funds has been consumed, at which point more funding shall be approved to help improve awareness etc.