Marijuana Supporters Unleash Bus AdsSubmitted by Diamond Dog on Fri, 10/04/2013 - 17:09
High Times: The American population has grown accustom to being subliminally assaulted by outdoor advertisements as a persuasive means to get civil society to buy into everything from booze to fast food -- not to mention the brainwash tactics commonly branded across park benches and other city property for the sole purpose of teaching children to just say “no” to drugs.
However, a pro-pot organization in Portland, Maine -- which is fighting for voter support at the polls next month -- has taken it upon itself to shift the proverbial gears of the traditional anti-message seen in many cities across the nation by launching a controversial new bus and shelter ad campaign advocating for the use of marijuana over alcohol.
One ad reads, “It’s less harmful to my body.” Another states, “It doesn’t make me rowdy or reckless.”
This new movement aims to strip away the stereotypes often associated with pot use by utilizing well-dressed, clean-cut adult models to spread the message that marijuana does not contribute to factors like disorderly behavior and hangovers unlike booze. The goal is to attract additional support for a referendum, scheduled to be voted on November 5, aimed at legalizing small quantities of marijuana for those people ages 21 and older.
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