becomes clear when you view both their commercials. In the one above, a nervous guy doesn't know if his marriage proposal will be accepted: he's *either* going to be the happiest man in the world... or, rejected, the most miserable. In the other, nervous kids lying in the street don't know if their friend - who is going to ride his bike off a ramp - will be able to muster the speed to clear them... or if they're going to end up with his bike smashing into them.
Either way, it sure would be nice to have some guarantee in advance!
Assured Guaranty: Commitment Guaranteed, Experience Guaranteed, Proven Liquidity, Strength Guaranteed http://thinkassuredguaranty.com/
I don't think chris cudnowski's interpretation was correct, that the commercial's message was that women were smarter than men - even if that were true. And I'm not saying it is true, but I *am* the one who understood the commercial! :)
When we try to pick out anything by itself, we find it hitched to everything else in the Universe.
~ John Muir
I think we're both right and I think I can prove it:
THE Book on Dating by Mark Dice. It's got the unfortunate subtitle of 'Strategies Every guy Should Know' which would more accurately be 'the Psychology of...' but I know 'strategies' is a better word for selling books...
Anyhoo, I think the whole commercial is pretty insulting to both sexes. It's easy to see how the guy is portrayed as a 'dork' - the silly outfit, the goofy grin.
But how is the woman portrayed? By her reaction you'd think they're on their first date. Then she remains surprised at the idea that this little dork would ask to marry her. Finally she thinks 'If I did marry this guy, it would only be for his money.' So now all women, or at least the blondes, are gold-diggers?
As to whether women are smarter than men I'd have to say yes, but the trade-off is they are also more insane. :) Flip on any random sitcom and you'll see the smart, sassy wife telling the dumb fat husband what to do while he sneaks around behind her back. Raymond, King of Queens, George Lopez, Till Death, on and on and on...
Pandas can't drive.
Who is down-voting here? Okay, that said, and much as it's always nice when no one's wrong, I still don't see the message as: "She is smarter because she is a female" or "Be smart. Get the girl. Buy bond insurance." I think you are confusing what you believe to be the actual case for what men and women want... and what a copywriter was able to come up with *given* a particular marketing objective. I don't think the message has anything to do with the guy's financial status or ability to provide the woman with security, nor anything at all to do with a male-female relationship. And *my* proof is that the *same message* was delivered via an entirely different setting and cast of characters - children, i.e., "Leap of Faith."
I'd say that the writers simply did some brainstorming to come up with some scenarios where a male (the target audience) might be feeling anxious because he does *not* have any guarantees. Then comes the corporate name, letting you know that, when you do business with them, It doesn't have to be that way.
But, hey, you're a toughie, chris. I thought it was nice that the guy went down on one knee to propose! But I agree with your assessment. I thought there was something odd about the dynamic - between the guy seeming to do a Robbie Parker imitation before he spoke and with her making those odd facial expressions - as if, yes, she was being proposed to on a first date.
P.S. As to your comment on women being crazier than men
Okay, I'll be serious. If there is any truth to what you say, perhaps there is a rational explanation. http://1.bp.blogspot.com/-k4wOGfVbDmQ/UOCWiPjmQaI/AAAAAAAAIO...
Okay, for real this time. Perhaps this might make a good companion piece (no pun intended) to the relationship guide you referenced. http://www.barnesandnoble.com/w/women-are-crazy-men-are-stup...
He is dim because he is a male.
Women are security-oriented. They want a man who will provide. She wants a prenuptial agreement which is a type of insurance policy.
He needs to prove to her also that he is security and safety-minded, so he will want to show to her that he owns lots of insurance on his things, which include longterm bonds, a secure long-term investment (yeah, right).
Be smart. Get the girl. Buy bond insurance.
Assured and Guaranty(pronounced guarantee) At first she is very self assured, and he's not, because there is no guarantee that she will accept. In the end, neither is self assured, hence the idea that the young couple, if she accepts, would have both assurance, guaranteed only with this particular company. Now, I could be wrong. If you don't believe this interpretation, let me know, and Ill come up with another one. lol
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