14 votes

Facebook is Doomed

Forrester, the respected market research group, has just published a brutal report on Facebook (FB) based on a survey of 395 marketing executives. The conclusion: "Facebook creates less business value than any other digital marketing opportunity ... [so] ... Don’t dedicate a paid ad budget for Facebook."


Trending on the Web

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Ridiculous !

The headline of this post is flatout wrong. Even Forester says the surveys might be backwards. A couple of things to point out.

One, 395 marketers out of the entire world of marketers is a really really really really small #. How many "marketers" are out there? If we are talking about folks who buy ads on the internet we must be talking 10's of millions.

Second, the spread on the survey is from 3.84 to 3.54. Is a .5 spread even significant? Averages can be quite misleading...

Third, so FB is less effective but is the COST of the ad figured into this? FB is far less expensive than other mediums so maybe it is a good value.

FOurth, in the real world FB is the normative mode of communication for those who have the $$$. Moms, dads, and boomers. Every PTO, soccer club, quilting bee, family clan, middle school, library, car dealership, restaurant etc etc uses FB.


My guess is they get a lot of

My guess is they get a lot of revenue from the CIA.

I work in Advertising (almost 10 years)

Facebook is dead. You need a good site and a twitter account, maybe a youtube channel to show/share your products or services. Forget print ads and tv commercials. Less and less are reading words on paper and watching the screen that's not attached to the computer.

(Deleted my FB 3 years ago. I'm still alive)

"We are not human beings having a spiritual experience; we are spiritual beings having a human experience"—Pierre Teilhard de Chardin


If facebook starts to collapse financially, watch the subsidies and bailouts from the Federal government roll in.

“The welfare of the people in particular has always been the alibi of tyrants.” — Albert Camus

Cyril's picture

Face- what?

Face- what?

(Sr. SDE in an online marketing company)

"Cyril" pronounced "see real". I code stuff.


"To study and not think is a waste. To think and not study is dangerous." -- Confucius

Face-Boo......oh i see what

Face-Boo......oh i see what you did there :D

LOL! It will merely be subsidized by your tax dollars....

It's too valuable a tool for CIA, FBI, NSA, DoD, etc.

(It's not going anywhere.)

What would the Founders do?

Not much of a tool if less and less are using it

Doesn't follow the "perpetual growth" template they hoped it would.


"We are not human beings having a spiritual experience; we are spiritual beings having a human experience"—Pierre Teilhard de Chardin

I hear ya, FN, but I think it will morph into something else

if it doesn't undergo some sort of a revival when ____ additional clever feature(s) are added... or it gets incorporated into something new on a biz / infrastrux / partnership / device-centric level.

Dunno. I'd trust your expertise over mine (or lack thereof ;) ), but I don't think they'll let go of the model (of info collection) too easily... Ha! And people (western culture types) will always get off on the self-importance of posting everything they do.

What would the Founders do?

Very true, and it's also a generational thing

The "cool kids" are more in the know than we were at their age (I'm in my 30s) and they'll need to do far less waking up, if any, on these issues such as privacy. People want to connect in simpler and simpler ways. FB adding features will only add to the garbage dumpster that it already is. But its current "hard core" users will welcome new features and avoid, as usual, to check that the privacy settings haven't been reset to "creep my life" status.

"We are not human beings having a spiritual experience; we are spiritual beings having a human experience"—Pierre Teilhard de Chardin

Nail on the head my friend



Either we get our Revolution on, or FB continues in some iteration--until the spy technical infrastructure is utterly ubiquitous, I'd guess....

What would the Founders do?

Combined with YouTube

it's a good marketing tool for musicians/bands to build a base, and get bookings with clubs that also promote themselves there. Sure beats burning gas and distributing cds that usually get tossed anyway. I would never, however, "pay" for greater coverage.


just created a buying opportunity for FB.

I hope so--

I only know a few people who see it as a benefit--

mostly it is intrusive, invasive and TMI--


it's hard to be awake; it's easier to dream--