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Lay's to roll out chocolate-covered potato chip

The world's largest snack maker is widening its own market by mixing sweet with salty in its snacks -- and is rolling out chocolate-covered Lay's Wavy chips for the holidays.

The chocolate-covered potato chip is going mainstream.

Lay's, the nation's largest salty snack maker, on Friday will announce plans to roll out next week Lay's Wavy Potato Chips Dipped in Milk Chocolate.

For Lay's, it's all about growing beyond the constraints of the salty snack. There are, after all, growing consumer demands for flavor mash-ups. And others want to snack healthier. Even then, snack foods are a $31 billion market — and growing, reports IBISWorld, the market research specialist.


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tasmlab's picture

Not bad

We were gifted some chocolate covered potato chips last christmas and they were interesting and tasty. Just have one or two though, I wouldn't make a snack out of them like regular chips.

I'm missing the Ron Paul/liberty angle on this.

Currently consuming: Morehouse's "Better off free", FDR; Wii U; NEP Football


That is, Klingon bloodworms, sounds even better now.

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to be continued