Lay's to roll out chocolate-covered potato chipSubmitted by DeMolay on Thu, 10/31/2013 - 23:18
The world's largest snack maker is widening its own market by mixing sweet with salty in its snacks -- and is rolling out chocolate-covered Lay's Wavy chips for the holidays.
The chocolate-covered potato chip is going mainstream.
Lay's, the nation's largest salty snack maker, on Friday will announce plans to roll out next week Lay's Wavy Potato Chips Dipped in Milk Chocolate.
For Lay's, it's all about growing beyond the constraints of the salty snack. There are, after all, growing consumer demands for flavor mash-ups. And others want to snack healthier. Even then, snack foods are a $31 billion market — and growing, reports IBISWorld, the market research specialist.