You want to improve the world? Treat everyone as a customer.Submitted by Ed Ucation on Tue, 11/12/2013 - 22:26
People can be quite rude to each other. A good example of this is road rage. If someone cuts you off, you will flip this complete stranger off and say a few choice words. You may honk and try to cut him off right back. There is malice in your heart. It is no accident that this happens in a place where the free market is not allowed to operate. The government owns the roads and controls their use. Thus, there is a tragedy of the commons. Everyone tries to get maximum use of this "commonly owned" resource before anyone else, and there is a general shortage that results in traffic jams. This makes people see others as enemies.
People tend to be more polite during business transactions. "Thank you," says the customer as he hands over the money. "Thank you," says the business owner, as he hands over the product. They both thank each other, because each person is better off as a result of the trade. This is especially important for the businessman. He wants the customer to come back and tell his friends. He wants to make the customer happy. What is the most important emotion in a marketplace? Empathy. The seller has to feel out the buyers. What would make them happy? Can you imagine a business owner being rude to a customer? Yes, it does happen. But is it smart? Does a guy like that end up growing and opening more locations? Not likely. Customer service can be more important that the product. Furthermore, the good businessman does not care about your color, age, race, sex, religion, or membership in any other group. He just wants to trade. All are welcome.
When you debate with others about the ideas of liberty, how do you see them? Do you see them as enemies, battling for the limited resources of your ego? What is your goal? To prove that you are right, so that you can feel better, more sure, superior? Or do you want to change minds? If you want to spread the ideas of liberty, see others as potential customers of those ideas. Would you be rude to a customer? Call them stupid? Or would you try to feel them out? To see what would make them happy? Think, how can my product, the ideas of liberty, satisfy this person's needs? What do they care about? How would a free society help bring that about? How can I expand into new markets? Not only will this lead to people being more open to the ideas of liberty, but you will lead by example, by treating others with kindness and respect.
You want to improve the world? Treat everyone as a customer.