What is so interesting about you that you're worth spying on? Part IISubmitted by Michael Nystrom on Sat, 11/16/2013 - 11:40
As I continue my reading of Lanier's Who Owns the Future, I come to the following passage, which (obviously) relates to my earlier post on the same subject, as well as alerts about the up to 17 trackers on the DP:
Even an innocent visit to a legitimate major newspaper site like the New York Times invokes a competitive swarm of more than a dozen tracking services, each of which is attempting to become a dominant compiler of spy data about you. One plugin that attempts to block spying schemes, called Ghostery, is currently blocking more than a thousand such schemes, though no one knows the true number.
There is no definitive map of network spying services. The allegiances and roles are multifarious and complex. No one really knows the score, though a common opinion is that Google has historically been at the top of the heap for collecting spy data about you on the open Internet, while Facebook has mastered a way to corral people under an exclusive microscope. That said, other companies you've probably never heard of, like Acxiom, and EBureau, are also deeply determined to create dossiers on you.
Because spying on you is, for the moment, the official primary business of the information economy, any attempt to avoid being spied on, such as the use of Ghostery, can seem like an assault on the very idea of the Internet.
FYI. This is news to me too, which is why I'm sharing it with you. So if you're worried about the 17 trackers on the DP, just know that I'm only a pawn in their game.
So are you.
Econ 101: There is no such thing as a free lunch.