Typhoon Aid Missions Boost US Troops' Image While Primary Mission, Will Always Be Winning WarsSubmitted by barracuda_trader on Sun, 11/17/2013 - 08:12
From the military perspective, humanitarian missions like the ongoing Operation Damayan in the Philippines offer concrete benefits — the chance to operate in far-flung places, build military-to-military alliances and get realistic training — that they may later apply to their primary mission, which will always be fighting and winning wars.
"It is awesome to see this," says one grateful villager. "They are saving us."
staging massive humanitarian relief missions for allies in need isn't just about being a good neighbor. They can be a strategic and publicity goldmine for U.S. troops whose presence in Asia isn't always portrayed in such a favorable light — and a powerful warning to countries that aren't on board.
"It's easy to translate this capability for disaster handling into handling warfare. This is the new orientation of the task forces."
U.S. military public affairs offices, meanwhile, have been pushing out a torrent of photos, text updates, videos and media packages to play up that message of friendship and support.